Chief Marketer Staff
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List and Database News
Off-Road Adventures Magazine home Improvement Enthusiasts Information on these active subscribers has been overlaid with demographic and lifestyle information
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PlayStation2 Launches $1 Million Sweeps
PlayStation2 gets a $1 million sweeps this holiday season, its biggest-ever push for hardware sales. Sony Computer Entertainment America runs PlayStation’s
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Lake Group Manages Lycos E-mail and Postal
Lycos has chosen Lake Group Media Inc. to manage its e-mail and postal files, effective Nov. 19. The postal master file contains 8.8 million postal addresses,
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Spiegel Seeking To Sell Eddie Bauer HQ
(Catalog Age) Spiegel Group has filed a motion with the United States Bankruptcy Court for the Southern District of New York to hire a real estate broker
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After a Long Stretch, Cotton, Inc. Switches Ad Agencies
After a 31-year run with Ogilvy & Mather, Cotton, Inc. has selected DDB Worldwide as its new advertising agency after a three-month review. Spending will
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Reebok Teams Up With The American Heart Association
Reebok International Ltd. has entered a first-time sponsorship of the 2004 American Heart Association’s American Heart Walk. As part of the sponsorship,
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HVDMA Holiday Party Introduces New Board
Rich Mercado of Madison Direct Marketing will be inducted as the new president of the Hudson Valley Direct Marketing Association during the HVDMA
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LG Mobile Launches Campaign for Sports Championships
LG Mobile Phones began a five-year marketing campaign supporting its LG Action Sports Championships, with more than $650,000 in prize money to be awarded.
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Direct Marketing Merger and Acquisition Activity on Rise: Report
Several large consolidations drove a 127% increase in direct marketing merger and acquisition activity during the third quarter, according to a new report
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RadioShack Hosts 2003 MLS Cup Halftime Show
RadioShack this month is sponsoring the Major League Soccer Cup halftime show in Carson, CA. The Nov. 23 event, starring singer and songwriter Michelle