Chief Marketer Staff

• Live from ECMOD: The Power of Nine

  (Catalog Age) Want an easy way to boost sales? Try increasing the price of products so that they end in the number “9.” According to a study presented

• RadioShack Hosts 2003 MLS Cup Halftime Show

  RadioShack this month is sponsoring the Major League Soccer Cup halftime show in Carson, CA. The Nov. 23 event, starring singer and songwriter Michelle

• Live from ECMOD: “Hot” a Hot Word No More

  (Catalog Age) “Too often we don’t create messages, we excrete them,” declared legendary copywriter and Direct columnist Herschell Gordon Lewis during

• Coca-Cola Puts out Guidelines for School Partnerships

  It’s no secret that lots of parents, and government officials, don’t want carbonated soft drinks sold in their children’s schools and that they think

• Spiegel Seeking To Sell Eddie Bauer HQ

  (Catalog Age) Spiegel Group has filed a motion with the United States Bankruptcy Court for the Southern District of New York to hire a real estate broker

• Direct Marketing Merger and Acquisition Activity on Rise: Report

  Several large consolidations drove a 127% increase in direct marketing merger and acquisition activity during the third quarter, according to a new report

• Loyalty Programs Suffer from Spam Shyness: Survey

  Consumers won’t give their e-mail address for loyalty marketing programs because they’re afraid it’ll trigger spam. That’s the conclusion of a recent

• List and Database News

  Off-Road Adventures Magazine home Improvement Enthusiasts Information on these active subscribers has been overlaid with demographic and lifestyle information

• PlayStation2 Launches $1 Million Sweeps

  PlayStation2 gets a $1 million sweeps this holiday season, its biggest-ever push for hardware sales. Sony Computer Entertainment America runs PlayStation’s

• Live from ECMOD: Search, Yes; Call Center, No

  (Catalog Age) How can the self-described largest technology seller in the U.K. have no call center and no stores, aside from a few airport shops? Easily,