Chief Marketer Staff

• Lake Group Manages Lycos E-mail and Postal

  Lycos has chosen Lake Group Media Inc. to manage its e-mail and postal files, effective Nov. 19. The postal master file contains 8.8 million postal addresses,

• Coca-Cola Puts out Guidelines for School Partnerships

  It’s no secret that lots of parents, and government officials, don’t want carbonated soft drinks sold in their children’s schools and that they think

• LG Mobile Launches Campaign for Sports Championships

  LG Mobile Phones began a five-year marketing campaign supporting its LG Action Sports Championships, with more than $650,000 in prize money to be awarded.

• Direct Marketing Merger and Acquisition Activity on Rise: Report

  Several large consolidations drove a 127% increase in direct marketing merger and acquisition activity during the third quarter, according to a new report

• News Briefs

  CLEAR CHANNEL ENTERTAINMENT: New York City, promoted Ginger Kraus and Jill Vogel to VPs-national sales and marketing in New York City and Washington,

• HVDMA Holiday Party Introduces New Board

  Rich Mercado of Madison Direct Marketing will be inducted as the new president of the Hudson Valley Direct Marketing Association during the HVDMA

• Gift Cards Gain in Popularity: Study

  Some 45% of the U.S. adult population, or 97 million people, purchased a gift card over the last 12 months, compared to just 23% in a similar survey conducted

• DMA Asks FCC to Hold Off on Wireless Rule

  The Direct Marketing Association, fearful that some of its members are headed for legal problems, has asked the Federal Communication Commission to hold

• Loyalty Programs Suffer from Spam Shyness: Survey

  Consumers won’t give their e-mail address for loyalty marketing programs because they’re afraid it’ll trigger spam. That’s the conclusion of a recent

• Lubka Joins Shop at Home

  Shop at Home Network has named Michael S. Lubka executive vice president and chief merchandising officer. Lubka joined Shop at Home from Neiman Marcus