Chief Marketer Staff, Author at Chief Marketer

Coca-Cola Puts out Guidelines for School Partnerships

It’s no secret that lots of parents, and government officials, don’t want carbonated soft drinks sold in their children’s schools and that they think

Lubka Joins Shop at Home

Shop at Home Network has named Michael S. Lubka executive vice president and chief merchandising officer. Lubka joined Shop at Home from Neiman Marcus

Reebok Teams Up With The American Heart Association

Reebok International Ltd. has entered a first-time sponsorship of the 2004 American Heart Association’s American Heart Walk. As part of the sponsorship,

Live from ECMOD: The Power of Nine

(Catalog Age) Want an easy way to boost sales? Try increasing the price of products so that they end in the number “9.” According to a study presented

DMA Asks FCC to Hold Off on Wireless Rule

The Direct Marketing Association, fearful that some of its members are headed for legal problems, has asked the Federal Communication Commission to hold

Spiegel Seeking To Sell Eddie Bauer HQ

(Catalog Age) Spiegel Group has filed a motion with the United States Bankruptcy Court for the Southern District of New York to hire a real estate broker

Direct Marketing Merger and Acquisition Activity on Rise: Report

Several large consolidations drove a 127% increase in direct marketing merger and acquisition activity during the third quarter, according to a new report

LG Mobile Launches Campaign for Sports Championships

LG Mobile Phones began a five-year marketing campaign supporting its LG Action Sports Championships, with more than $650,000 in prize money to be awarded.

Gift Cards Gain in Popularity: Study

Some 45% of the U.S. adult population, or 97 million people, purchased a gift card over the last 12 months, compared to just 23% in a similar survey conducted

Live from ECMOD: “Hot” a Hot Word No More

(Catalog Age) “Too often we don’t create messages, we excrete them,” declared legendary copywriter and Direct columnist Herschell Gordon Lewis during