Chief Marketer Staff

• Interline Brands Acquires Florida Lighting

  Interline Brands has acquired Florida Lighting Inc., Pompano Beach, FL. Florida Lighting markets lighting and electrical products to contractors, retailers

• Sears Predicts First $5 Million Online Sales Day

  Sears anticipates that its online properties will record $5 million in sales during a single day for the first time during the Thanksgiving weekend. The

• Federal Spam Bill Heads for President’s Desk

  Direct marketers breathed a sigh of relief over dinner Tuesday night. The U.S. Senate pushed through by unanimous consent the anti-spam legislation that

• Toy Sites Fuel Initial Online Holiday Spending Burst: Study

  Toy and video game Web sites saw 99% growth jumps in the last two weeks – the start of the holiday shopping season – according to Nielsen//NetRatings,

• List and Database News

  Handsome Rewards

• Federal Spam Bill Heads for President’s Desk

  Direct marketers breathed a sigh of relief over dinner Tuesday night. The U.S. Senate pushed through by unanimous consent the anti-spam legislation that

• E-Mail Effectiveness Up: Study

  E-mail campaigns are being delivered with greater efficiency, and a greater percentage of recipients are opening them, according to a study from Bigfoot

• Letters to the Editor

  : The decades-long propaganda war against direct response is what we

• NEDMA Issues Calls for Creative Excellence Contest

  The New England Direct Marketing Association has issued a call for submissions to its Creative Excellence in Direct Marketing contest. Award categories

• Loss of Telco Biz Hurts Consumer Direct Revenue, but Turns Profit

  Consumer Direct of America recorded a third quarter net profit of $33,823 on sales of $2.5 million. The Las Vegas-based mortgage consolidator recorded