Chief Marketer Staff

• Worldata to Manage PBI Media Magazine

  Worldata will be managing nine PBI Media Magazine subscriber files as of Dec. 1. There are more than 250,000 subscribers’ records in the master file.

• 21st Century Wins Exposures File

  21st Century Marketing Inc. has been named manager of the Exposures catalog buyers list, effective Dec. 1. Included on the file are the names of 171,739

• Senate to Vote on Spam Bill

  The U.S. Senate was still expected Monday night to vote on a federal anti-spam bill that was passed by the House on Saturday. But at press time, the vote

• Short Cuts

  Ray Grace, formerly president of Creative Direct Response Inc., will step into the role of chairman of the board. Geoff Peters, who had been executive

• Letters to the Editor

  : We here in the Windy City are honored and impressed by your reference

• Mail Stream: A Report on Incoming Direct Mail

  Handgun manufacturer Smith & Wesson has launched a new catalog of female-oriented merchandise including bedding and homeware.

• Sears Predicts First $5 Million Online Sales Day

  Sears anticipates that its online properties will record $5 million in sales during a single day for the first time during the Thanksgiving weekend. The

• Federal Spam Bill Heads for President’s Desk

  Direct marketers breathed a sigh of relief over dinner Tuesday night. The U.S. Senate pushed through by unanimous consent the anti-spam legislation that

• Toy Sites Fuel Initial Online Holiday Spending Burst: Study

  Toy and video game Web sites saw 99% growth jumps in the last two weeks – the start of the holiday shopping season – according to Nielsen//NetRatings,

• Federal Spam Bill Heads for President’s Desk

  Direct marketers breathed a sigh of relief over dinner Tuesday night. The U.S. Senate pushed through by unanimous consent the anti-spam legislation that