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Chief Marketer Staff

  • McDonald’s Issues Consumer Advisory on Play-Doh Toy

    McDonald’s Corp. alerted retailers and consumers last week to remove Hasbro, Inc.’s Play-Doh McNugget Mini-tool from their shelves. The product meets

  • Rolling Stone and Rhino Promote Top 500 Albums

    The editors of Rolling Stone magazine have compiled their list of the 500 greatest albums ever recorded, and all 500 will be available for purchase at

  • Worldata to Manage PBI Media Magazine

    Worldata will be managing nine PBI Media Magazine subscriber files as of Dec. 1. There are more than 250,000 subscribers’ records in the master file.

  • DC Metro May Add Ads

    Washington, DC Metro plans to sell ad space on subway trains and tunnels in an about-face on its long-time clean-station policy. Metro will put ad wraps

  • Short Cuts

    Ray Grace, formerly president of Creative Direct Response Inc., will step into the role of chairman of the board. Geoff Peters, who had been executive

  • Simon Launches Holiday Sweeps

    Simon Property Group is holding a holiday promotion beginning Nov. 28. The campaign, based on the theme “Thank you very much,” will be featured at 156

  • TransUnion Acquires DM Firm Douglas-Danielle

    TransUnion has acquired Douglas-Danielle Inc., a firm that offers marketing campaign creation, management and analysis products and services. Terms of

  • Interline Brands Acquires Florida Lighting

    Interline Brands has acquired Florida Lighting Inc., Pompano Beach, FL. Florida Lighting markets lighting and electrical products to contractors, retailers

  • Sears Predicts First $5 Million Online Sales Day

    Sears anticipates that its online properties will record $5 million in sales during a single day for the first time during the Thanksgiving weekend. The

  • Federal Spam Bill Heads for President’s Desk

    Direct marketers breathed a sigh of relief over dinner Tuesday night. The U.S. Senate pushed through by unanimous consent the anti-spam legislation that