Chief Marketer Staff
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DMA Releases President/CEO Candidate Profile
As part of its search for a new president and CEO, the Direct Marketing Association has released an extensive laundry list of qualifications it is looking for in its ideal candidate. More, including The Constant Reader’s Take, follows.
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Agencies
Casual Male Will Focus DM On Active Customers
Not so fast, direct marketing service suppliers. While Casual Male Retail Group Inc. is increasing its marketing budget by $1.5 million, to $20.7 million, in its fiscal 2010 year, you won
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Agencies
Potter Teases Five-Day Postal Delivery Plan to Senate
The U.S. Postal Service would continue to accept and drop-shipped bulk mail as well as deliver and receive express mail seven days a week, despite its forthcoming plan to stop Saturday delivery. Testifying before the Senate Subcommittee on Financial Services and General Government last week, Potter gave an overview of what the USPS plans to propose later this month to the Postal Regulatory Commission.
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Agencies
PRC Expects Postal Five-Day Plan This Month
The Postal Regulatory Commission is expecting the U.S. Postal Service to submit a plan for eliminating Saturday delivery later this month.
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NMTV Acquires Digital Clarity
NMTV, an online television and marketing firm, will acquire online marketing agency Digital Clarity.
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Barnes and Noble Names Lynch CEO
Barnes & Noble Inc. has named William Lynch chief executive officer.
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Agencies
Casual Male Jumps Back to Profitability
Casual Male Retail Group Inc. posted net income of $3.6 million for the fourth quarter, compared to a net loss of $108 million in the prior year.
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Mobile
Epsilon Taps Netsize for Mobile Services
Epsilon International has joined forces with Netsize, a mobile communications company, to provide opt-in mobile marketing services across Europe.
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PopSecret Offers Web “Movie Night” Utility
Movies and popcorn are as natural a combination as… well, movie theaters and sticky floors