Chief Marketer Staff
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Adam & Eve Rolls Out Canadian Billboard Program
Adam & Eve, an adult products marketer based in Hillsborough, NC, has launched a billboard program in Toronto. The outdoor ads feature a special Web page
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Agencies
RSA Builds on Lead-Generation Effort
To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune
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Agencies
Marketing Well to Women Pays Off
What do women want? It turns out they want some very specific things from online marketers. And since women now comprise 51% of the Internet population,
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Agencies
Rich Media Performs for B-to-B Online
Businesspeople don’t have time to contend with online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right to
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Agencies
Trading Nothing for Something
Here’s a riddle for you. Name something that’s costly and colorless. More often than not, it serves no useful purpose. Direct marketing merchants can’t
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ICOM Expands Vehicle Ownership Files
ICOM Information & Communications Inc. has more than doubled the size of the vehicle ownership information within its TargetSource file, to 5.8 million
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Loose Cannon: Another Day, Another Dollar Surcharge
As if business travel weren’t irritating enough, try staying in a hotel that levies additional fees for every small amenity – including such “luxuries”
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EB2B Cuts Its Net Loss in Third Quarter
EB2B Commerce Inc., a firm that offers transaction management services to business-to-business marketers, suffered a 1% revenue decrease during the third