Chief Marketer Staff

• Letters to the Editor

  : I will also be sending you an invoice for $5.41 (based on my

• Agencies

  Trading Nothing for Something

  Here’s a riddle for you. Name something that’s costly and colorless. More often than not, it serves no useful purpose. Direct marketing merchants can’t

• Agencies

  DMers Await Do-Not-Call Verdict

  A three-judge appeals panel is expected to rule late this month or in early January on the legality of the Federal Trade Commission’s national do-not-call

• Short Cuts

  IMN Inc. is offering a new service for the e-newsletters and blogs it manages for clients. The electronic publications are automatically picked up through

• Batteries Included

  In the spring of 1976 my mother opened her front door to discover my Uncle Hardy on her doorstep with his pillow under one arm and a suitcase in each

• December 1, 2003

   

• Agencies

  December 1, 2003

   

• Loose Cannon: Another Day, Another Dollar Surcharge

  As if business travel weren’t irritating enough, try staying in a hotel that levies additional fees for every small amenity – including such “luxuries”

• EB2B Cuts Its Net Loss in Third Quarter

  EB2B Commerce Inc., a firm that offers transaction management services to business-to-business marketers, suffered a 1% revenue decrease during the third

• MKGT Services Wants to Change Its Name

  MKTG Services has changed its Nasdaq ticket symbol from MKTG back to MSGI. In addition, the relationship marketing services company said it would seek