Chief Marketer Staff

• ICOM Expands Vehicle Ownership Files

  ICOM Information & Communications Inc. has more than doubled the size of the vehicle ownership information within its TargetSource file, to 5.8 million

• Consumer Marketers Fuel DM Rebound, Direct Survey Finds

  That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more

• Agencies

  DMers Await Do-Not-Call Verdict

  A three-judge appeals panel is expected to rule late this month or in early January on the legality of the Federal Trade Commission’s national do-not-call

• Adam & Eve Rolls Out Canadian Billboard Program

  Adam & Eve, an adult products marketer based in Hillsborough, NC, has launched a billboard program in Toronto. The outdoor ads feature a special Web page

• Short Cuts

  IMN Inc. is offering a new service for the e-newsletters and blogs it manages for clients. The electronic publications are automatically picked up through

• December 1, 2003

   

• Agencies

  December 1, 2003

   

• Loose Cannon: Another Day, Another Dollar Surcharge

  As if business travel weren’t irritating enough, try staying in a hotel that levies additional fees for every small amenity – including such “luxuries”

• EB2B Cuts Its Net Loss in Third Quarter

  EB2B Commerce Inc., a firm that offers transaction management services to business-to-business marketers, suffered a 1% revenue decrease during the third

• Consumer Marketers fuel DM Rebound, Direct Survey Finds

  That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more