Chief Marketer Staff

• Agencies

  RSA Builds on Lead-Generation Effort

  To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune

• Batteries Included

  In the spring of 1976 my mother opened her front door to discover my Uncle Hardy on her doorstep with his pillow under one arm and a suitcase in each

• Agencies

  Senate Approves Credit Reporting Act

  The U.S. Senate passed the National Consumer Credit Reporting System Improvement Act of 2003 by a 95-2 vote Nov. 5. Among other provisions, the act provides

• Agencies

  Pitney Bowes Boosts Co-Op Mailings

  Pitney Bowes will vastly expand its first-ever co-op direct mail program to small businesses next year. Following a 100,000-piece test to customers this

• Agencies

  New Catalog Reflects Broader Reach

  Health Spa in a Box released its newest and largest catalog in September. The eight-page, full-color effort was produced for $5,000 a figure that would

• Agencies

  The Next Big Thing

  A person at a conference recently asked my prediction for the Next Big Thing. I started to explain that if I knew that, I would be retired with my millions

• Richard Tooker Joins KnowledgeBase Marketing

  Richard N. Tooker has joined Richardson, TX-based KnowledgeBase Marketing as vice president, solutions architect. He will offer consulting services to

• New Landscape in St. Louis

  It’s time for a new map of St. Louis. Management shifts this year at Momentum North America and Zipatoni resulted in at least three start-up shops and

• Snapple Snafu

  New York City’s comptroller has called for the city to cancel $166 million in deals with Snapple Beverage Group that gave the company the right to sell

• Agencies

  Alzheimer’s Association Devotes $15 Million to DM

  The Alzheimer’s Association will roll out a $20 million rebranding effort early next year, with $15 million of that budget devoted to direct marketing.