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Chief Marketer Staff

  • Agencies

    People Power

    That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more

  • Direct Sales Boost JoS. A. Bank Clothiers Fortunes

    JoS. A. Bank Clothiers Inc. reported third quarter net sales of $72 million, compared with $57.9 million a year ago. The Hampstead, MD-based men

  • Lake Group Manages TheStreet.com Files

    Lake Group Media Inc., has been tapped to manage the postal and e-mail files for TheStreet.com, starting Dec. 1. There are 1 million opt-in e-mail and

  • Agencies

    Park Surveyors

    Nearly 1 million amusement park customers agree: They want Tom Cruise, SpongeBob SquarePants and the occasional free hot dog if they’re going to keep

  • Agencies

    Trimming Down

    As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

  • Agencies

    Sites Pony Up for an Optimization Test

    Marketers presented their sites for criticism before an audience at the AdTech conference last month, for tips on better optimizing them. A site called

  • Agency Moves

    James Heekin tapped as president and COO of Euro RSCG Worldwide, New York City. Robert Bernard joined New York City-based Alloy, Inc. as CEO of the company’s

  • Short Cuts

    IMN Inc. is offering a new service for the e-newsletters and blogs it manages for clients. The electronic publications are automatically picked up through

  • Agencies

    RSA Builds on Lead-Generation Effort

    To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune

  • Agencies

    Rich Media Performs for B-to-B Online

    Businesspeople don’t have time to contend with online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right to