Chief Marketer Staff

• Snapple Snafu

  New York City’s comptroller has called for the city to cancel $166 million in deals with Snapple Beverage Group that gave the company the right to sell

• Locking Down, Online

  Fraud. This one word can generate sheer terror in promotion managers. When it comes to sweepstakes, contests and games that rely on the Internet or telecommunications

• Agencies

  DMers Await Do-Not-Call Verdict

  A three-judge appeals panel is expected to rule late this month or in early January on the legality of the Federal Trade Commission’s national do-not-call

• Short Cuts

  IMN Inc. is offering a new service for the e-newsletters and blogs it manages for clients. The electronic publications are automatically picked up through

• O’Currance Teleservices Adds Inbound Call Center

  O’Currance Teleservices has cut the ribbon on a new call center facility. The new location will feature 100 seats, was well as six supervisor stations,

• Letters to the Editor

  : I will also be sending you an invoice for $5.41 (based on my

• Agencies

  Trading Nothing for Something

  Here’s a riddle for you. Name something that’s costly and colorless. More often than not, it serves no useful purpose. Direct marketing merchants can’t

• Virtual Yule

  Pour out the eggnog, tote up your wish list and rev up your mouse. This holiday, eBay hopes consumers will log on to the world’s largest Secret Santa

• Agencies

  Pitney Bowes Boosts Co-Op Mailings

  Pitney Bowes will vastly expand its first-ever co-op direct mail program to small businesses next year. Following a 100,000-piece test to customers this

• Past the pedestal

  So Conan O’Brien, Johnny Knoxville and Hugh Hefner walk into a barand every young guy in the place stops staring at the Coors Twins and comes over to