Chief Marketer Staff

• Garbage strike

  In an earlier life, when I was the executive editor of our sister publication, Catalog Age, I worked for an editor who had built a reputation for speaking

• Adam & Eve Rolls Out Canadian Billboard Program

  Adam & Eve, an adult products marketer based in Hillsborough, NC, has launched a billboard program in Toronto. The outdoor ads feature a special Web page

• Agencies

  RSA Builds on Lead-Generation Effort

  To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune

• Agencies

  Rich Media Performs for B-to-B Online

  Businesspeople don’t have time to contend with online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right to

• DNC’s Silver Lining

  In the Brave New World in which marketers are being told by government who not to call and, likely soon, who not to e-mail, promotion marketers have found

• Agencies

  Trading Nothing for Something

  Here’s a riddle for you. Name something that’s costly and colorless. More often than not, it serves no useful purpose. Direct marketing merchants can’t

• ICOM Expands Vehicle Ownership Files

  ICOM Information & Communications Inc. has more than doubled the size of the vehicle ownership information within its TargetSource file, to 5.8 million

• Agencies

  Pitney Bowes Boosts Co-Op Mailings

  Pitney Bowes will vastly expand its first-ever co-op direct mail program to small businesses next year. Following a 100,000-piece test to customers this

• Richard Tooker Joins KnowledgeBase Marketing

  Richard N. Tooker has joined Richardson, TX-based KnowledgeBase Marketing as vice president, solutions architect. He will offer consulting services to

• Agencies

  The Next Big Thing

  A person at a conference recently asked my prediction for the Next Big Thing. I started to explain that if I knew that, I would be retired with my millions