Chief Marketer Staff

• New Products and Services

  Centrus GeoStan, a business geographics program, now features the ability to link data from a variety of vendors, as well as Census Bureau information.

• Lake Group Manages TheStreet.com Files

  Lake Group Media Inc., has been tapped to manage the postal and e-mail files for TheStreet.com, starting Dec. 1. There are 1 million opt-in e-mail and

• Agencies

  Trimming Down

  As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

• Agencies

  Sites Pony Up for an Optimization Test

  Marketers presented their sites for criticism before an audience at the AdTech conference last month, for tips on better optimizing them. A site called

• Snapple Snafu

  New York City’s comptroller has called for the city to cancel $166 million in deals with Snapple Beverage Group that gave the company the right to sell

• Agencies

  Baseball’s Brewers Hope CRM Efforts Are On-Base

  When baseball’s Milwaukee Brewers opened a new stadium in 2001, the team drew more than 2.8 million attendees a franchise record. Two losing seasons,

• Agencies

  And a Partridge in a Page Count

  10 catalogers mailing9 brokers counting8 data managers segmenting7 creatives designing6 Webmasters programming5 columnists filling space!4 media buyers

• Locking Down, Online

  Fraud. This one word can generate sheer terror in promotion managers. When it comes to sweepstakes, contests and games that rely on the Internet or telecommunications

• Adam & Eve Rolls Out Canadian Billboard Program

  Adam & Eve, an adult products marketer based in Hillsborough, NC, has launched a billboard program in Toronto. The outdoor ads feature a special Web page

• Agencies

  DMers Await Do-Not-Call Verdict

  A three-judge appeals panel is expected to rule late this month or in early January on the legality of the Federal Trade Commission’s national do-not-call