Chief Marketer Staff

• Agencies

  Hey, Coach How’m I Doin’?

  It takes good players to make a winning football team: reliable quarterbacks, sure-handed receivers, quick defensive players and steady kickers. But some

• Mailers Support Some GAO Stands on CSRS Law

  Industry groups supported a General Accounting Office position recommending Congress repeal part of a new law affecting the U.S. Postal Service. The part

• Agencies

  A Challenge Mailers Shouldn’t Refuse

  There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s

• Agencies

  DIRECT listline

  NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a

• Agencies

  How Glad Can Limited Tidings Be?

  Anybody who says Nostalgia ain’t what it used to be probably doesn’t remember the annual Official Bethlehem Christmas Plate. If you were around in the

• Agency Moves

  James Heekin tapped as president and COO of Euro RSCG Worldwide, New York City. Robert Bernard joined New York City-based Alloy, Inc. as CEO of the company’s

• Agencies

  letters to the editor

  JUST LEAVE ‘EM ALONE I must be wacky. I honor the do-not-call lists even without the enforcement of the government’s penalties. Why? Because those signing

• Agencies

  The PG-13 Trap

  This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.

• Agencies

  Alzheimer’s Association Devotes $15 Million to DM

  The Alzheimer’s Association will roll out a $20 million rebranding effort early next year, with $15 million of that budget devoted to direct marketing.

• Agencies

  Telemarketing Tales From the Flight Deck

  An hour into a recent flight to Chicago, the phone nestled in the seatback facing me rang. I was the only traveler in my row, so I picked up the handset.