Chief Marketer Staff

• Agencies

  Hey, Coach How’m I Doin’?

  It takes good players to make a winning football team: reliable quarterbacks, sure-handed receivers, quick defensive players and steady kickers. But some

• Agencies

  DIRECT listline

  NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a

• Agencies

  How Glad Can Limited Tidings Be?

  Anybody who says Nostalgia ain’t what it used to be probably doesn’t remember the annual Official Bethlehem Christmas Plate. If you were around in the

• New Landscape in St. Louis

  It’s time for a new map of St. Louis. Management shifts this year at Momentum North America and Zipatoni resulted in at least three start-up shops and

• Agencies

  CORRECTION

  A recent story about Webinar marketing (Hit ‘Em Where They Work, Oct. 15) misidentified Julie Roth. She is vice president of business development for

• Agencies

  Baseball’s Brewers Hope CRM Efforts Are On-Base

  When baseball’s Milwaukee Brewers opened a new stadium in 2001, the team drew more than 2.8 million attendees a franchise record. Two losing seasons,

• Agencies

  And a Partridge in a Page Count

  10 catalogers mailing9 brokers counting8 data managers segmenting7 creatives designing6 Webmasters programming5 columnists filling space!4 media buyers

• Snapple Snafu

  New York City’s comptroller has called for the city to cancel $166 million in deals with Snapple Beverage Group that gave the company the right to sell

• Agencies

  Trading Nothing for Something

  Here’s a riddle for you. Name something that’s costly and colorless. More often than not, it serves no useful purpose. Direct marketing merchants can’t

• Locking Down, Online

  Fraud. This one word can generate sheer terror in promotion managers. When it comes to sweepstakes, contests and games that rely on the Internet or telecommunications