Chief Marketer Staff, Author at Chief Marketer

The PG-13 Trap

This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.

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Why Isn’t Shopping More Enjoyable?

Lately, fewer consumers find shopping to be enjoyable enough that they’re willing to make time to browse. From 2000 to 2003, those who like to shop have

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Telemarketing Tales From the Flight Deck

An hour into a recent flight to Chicago, the phone nestled in the seatback facing me rang. I was the only traveler in my row, so I picked up the handset.

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letters to the editor

JUST LEAVE ‘EM ALONE I must be wacky. I honor the do-not-call lists even without the enforcement of the government’s penalties. Why? Because those signing

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Heifer Launches B-to-B Campaign

Direct marketers will be buying sheep, goats, donkeys and maybe a few llamas this holiday season. That is, they will if they respond to a Heifer International

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News briefs/directmag.com

11/13 COLLECTIBLES DMer FRANKLIN MINT notified 200 employees that they would be downsized as part of a general restructuring. The company plans to develop

O’Currance Teleservices Adds Inbound Call Center

O’Currance Teleservices has cut the ribbon on a new call center facility. The new location will feature 100 seats, was well as six supervisor stations,

Letters to the Editor

: I will also be sending you an invoice for $5.41 (based on my

Agencies

Marketing Well to Women Pays Off

What do women want? It turns out they want some very specific things from online marketers. And since women now comprise 51% of the Internet population,

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People Power

That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more