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Chief Marketer Staff

  • News Briefs

    MCDONALD’S: announced plans to consolidate its worldwide media strategy, planning and buying efforts with OMD Worldwide, a division of Omnicom Group,

  • College Mobile Marketing to Hit $39 Million in 2004

    Marketers will spend $39 million next year on mobile tours to college campuses, up 15% from $34 million, projects IEG Inc. The sponsorship consultancy

  • FAO Files for Chapter 11 Again

    (Catalog Age) For the second time this year, toy marketer FAO is filing for Chapter 11 bankruptcy protection. The parent company of FAO Schwarz, The Right

  • Agencies

    The N Network Kicks-off Mall Tour

    The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

  • Federal Legislation Considered to Regulate Gift Cards

    New York Senator Charles Schumer plans to propose federal legislation to ban monthly fees automatically deducted from gift cards. The legislation would

  • Coke in, Pepsi out at Subway

    Subway Restaurants have selected Coca-Cola to be the exclusive supplier of fountain drinks to its restaurants, ending its 15-year deal with Pepsi. The

  • Agencies

    Beyond Offers and Savings Emotion

    Seriously competitive tactics, generally in the form of offers, virtually tumbled from the pages of the fall/holiday catalog assortment. But did the featured

  • Agencies

    People Power

    That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more

  • Direct Sales Boost JoS. A. Bank Clothiers Fortunes

    JoS. A. Bank Clothiers Inc. reported third quarter net sales of $72 million, compared with $57.9 million a year ago. The Hampstead, MD-based men

  • Lake Group Manages TheStreet.com Files

    Lake Group Media Inc., has been tapped to manage the postal and e-mail files for TheStreet.com, starting Dec. 1. There are 1 million opt-in e-mail and