Chief Marketer Staff

• Lowe Plus Draft Form Draft Brazil

  Lowe& Partners Worldwide and Draft Inc. are re-branding Lowe TTL in Sao Paulo as Draft Brazil. With this Brazil operation, Draft has 29 offices in 23

• Pitney Bowes Announces Reorg

  Pitney Bowes Inc. has re-organized its structure and formed two internal businesses, the Global Mailstream Solutions and the Enterprise Solutions. Global

• Mobile Phone Marketers Write Anti-Spam Code of Conduct

  Mobile phone marketers are perhaps learning a thing or two from e-mailers

• College Mobile Marketing to Hit $39 Million in 2004

  Marketers will spend $39 million next year on mobile tours to college campuses, up 15% from $34 million, projects IEG Inc. The sponsorship consultancy

• Agencies

  Discovery and Time Warner Launch Sweeps

  Discovery Networks and Time Warner Cable team up next year to promote TLC’s new series Clean Sweep with a sweepstakes. The “Time to Come Clean” sweeps,

• FAO Files for Chapter 11 Again

  (Catalog Age) For the second time this year, toy marketer FAO is filing for Chapter 11 bankruptcy protection. The parent company of FAO Schwarz, The Right

• Coke in, Pepsi out at Subway

  Subway Restaurants have selected Coca-Cola to be the exclusive supplier of fountain drinks to its restaurants, ending its 15-year deal with Pepsi. The

• Agencies

  DRTV Ripe for Harry and David

  Early last month, Harry and David began running its first direct response television commercial in a decade. The 60-second spot will run nationally on

• Agencies

  Pitney Bowes Boosts Co-Op Mailings

  Pitney Bowes will vastly expand its first-ever co-op direct mail program to small businesses next year. Following a 100,000-piece test to customers this

• Agencies

  The Next Big Thing

  A person at a conference recently asked my prediction for the Next Big Thing. I started to explain that if I knew that, I would be retired with my millions