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Chief Marketer Staff

  • College Mobile Marketing to Hit $39 Million in 2004

    Marketers will spend $39 million next year on mobile tours to college campuses, up 15% from $34 million, projects IEG Inc. The sponsorship consultancy

  • Federal Legislation Considered to Regulate Gift Cards

    New York Senator Charles Schumer plans to propose federal legislation to ban monthly fees automatically deducted from gift cards. The legislation would

  • FAO Files for Chapter 11 Again

    (Catalog Age) For the second time this year, toy marketer FAO is filing for Chapter 11 bankruptcy protection. The parent company of FAO Schwarz, The Right

  • Agencies

    The N Network Kicks-off Mall Tour

    The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

  • Google Ceases Ads From Unlicensed Pharmacies

    Google Inc. has stopped taking ads from unlicensed pharmacies, joining a number of other Web sites that have stopped distributing prescription drugs,

  • Coke in, Pepsi out at Subway

    Subway Restaurants have selected Coca-Cola to be the exclusive supplier of fountain drinks to its restaurants, ending its 15-year deal with Pepsi. The

  • Agencies

    The Next Big Thing

    A person at a conference recently asked my prediction for the Next Big Thing. I started to explain that if I knew that, I would be retired with my millions

  • Virtual Yule

    Pour out the eggnog, tote up your wish list and rev up your mouse. This holiday, eBay hopes consumers will log on to the world’s largest Secret Santa

  • Agencies

    DRTV Ripe for Harry and David

    Early last month, Harry and David began running its first direct response television commercial in a decade. The 60-second spot will run nationally on

  • Sowerwine Golf Debuts Infomercial

    Sowerwine Golf Solutions LLC, Tiburon, FL, has created a new direct response infomercial for its Inside Approach golf training aid. Inside Approach is