Chief Marketer Staff

• And a Partridge in a Page Count

  10 catalogers mailing

• Draft London Wins VisitBritain Account

  Draft London has won the account for creating and Implementing a three-year customer acquisition strategy for VisitBritain in western Europe. The budget

• List and Database News

  Executives Middle Management at Home There are 1.2 million records in this compiled file of middle-management executives from manufacturing, wholesale,

• Mobile Phone Marketers Write Anti-Spam Code of Conduct

  Mobile phone marketers are perhaps learning a thing or two from e-mailers

• Chrysler Revamps Marketing Jobs

  Chrysler Group reorganized its global sales, marketing and service division as it preps for nine product launches next year and 25 launches by 2007. Chrysler

• Mailers Support Some GAO Stands on CSRS Law

  ndustry groups supported a General Accounting Office position recommending Congress repeal part of a new law affecting the U.S. Postal Service. The part

• Lowe Plus Draft Form Draft Brazil

  Lowe& Partners Worldwide and Draft Inc. are re-branding Lowe TTL in Sao Paulo as Draft Brazil. With this Brazil operation, Draft has 29 offices in 23

• Pitney Bowes Announces Reorg

  Pitney Bowes Inc. has re-organized its structure and formed two internal businesses, the Global Mailstream Solutions and the Enterprise Solutions. Global

• News Briefs

  MCDONALD’S: announced plans to consolidate its worldwide media strategy, planning and buying efforts with OMD Worldwide, a division of Omnicom Group,

• College Mobile Marketing to Hit $39 Million in 2004

  Marketers will spend $39 million next year on mobile tours to college campuses, up 15% from $34 million, projects IEG Inc. The sponsorship consultancy