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Chief Marketer Staff

  • PepsiCo Restructures Again, Cuts 750 Jobs

    PepsiCo, Inc. will reorganize its North American soft drink business in a cost-cutting move that will cut 750 jobs and close a Frito-Lay plant in Kentucky.

  • List and Database News

    Ultimate Pet Owner There are 6.2 million pet owners named in this file who have responded to direct mail. The source is a self-reported survey. Selections:

  • RecycleNet.com Posts Income Gain

    RecycleNet Corp. reported net earnings of $27,800 for its third quarter, an improvement over a net loss of $3,800 last year. The online trading exchange

  • Neiman Marcus Earnings Rise

    The Neiman Marcus Group, Inc. reported net earnings of $56 million for its first quarter, up from $29 million last year. The direct marketer and retailer

  • Corrections

    The telephone number provided on a press release was incorrect . The correct telephone

  • List and Database News

    Executives Middle Management at Home There are 1.2 million records in this compiled file of middle-management executives from manufacturing, wholesale,

  • Short Cuts

    Stuart Hochwert, president and founder of Ampere Media LLC has won the Direct Marketing Association

  • Draft London Wins VisitBritain Account

    Draft London has won the account for creating and Implementing a three-year customer acquisition strategy for VisitBritain in western Europe. The budget

  • Short Cuts

    Michael F. Anthony, chairman/CEO of cataloger Brookstone Inc., has been named to the board of directors of Hartmarx Corp.

  • HP Jumping Into Online Music Arena

    Hewlett-Packard Co. is planning to launch an online music store in the first quarter, according to news reports. The music service will be run in conjunction