Chief Marketer Staff
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Mail Stream: A Report on Incoming Direct Mail
Kessler McGuiness & Associates, a design firm, has released a new mini-catalog called Ergostyle. The glossy self-mailer features 17 well-designed, ergonomically sound product offerings that are “easy to use, even with arthritis, back or knee pain.”
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Mail Stream: A Report on Incoming Direct Mail
New Ergostyle Catalog Focuses on Good Design, Ease of Use Kessler McGuiness & Associates, a Massachusetts-based firm that specializes in far-reaching
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Loose Cannon: Trade Talk from the Winter DM Meetings
While the baseball community is gearing up for its annual winter meetings, the direct marketing community has already conducted its own. What follows
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Short Cuts
Targetbase, the Irving, TX-based database/CRM agency, has named Ed Forman as chief technology officer. In his previous role at the company, Forman created
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Live from NCDM: Chicago Bank Tightens Its Targeting
BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people aged 55 and over. That
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DMA Hails Passage of FCRA Extension
The Direct Marketing Association, relieved that tough state privacy laws like California’s will now be overridden, has applauded passage of the Fair and
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J. Crew’s Direct Sales in Planned Decline
J. Crew Group Inc. reported a 47% decline in its direct sales, blaming it mostly on planned reduction in catalog page counts and elimination of several
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List and Database News
Music Player Enhance Masterfile MKTG Services has been named manager of the Music Player enhanced masterfile. It includes the names of over 203,000 active