Chief Marketer Staff

• Can Spam Passes Congress, Now on Way to President

  The Can Spam Act underwent its final Congressional approval in the House of Representatives on Monday and is now on its way to the White House for the

• Financial Services Customers Like E-mail, But Have Worries

  Consumers like their banks and credit cards to send them e-mail, according to a new study by Bigfoot Interactive, an e-mail service bureau. In fact, customers

• Mail Stream: A Report on Incoming Direct Mail

  New Ergostyle Catalog Focuses on Good Design, Ease of Use Kessler McGuiness & Associates, a Massachusetts-based firm that specializes in far-reaching

• Launchpoint Acquires Acacia Outbound Operations

  Mailing firm Launchpoint Inc. has acquired the outbound telemarketing division of Acacia International Inc. from ComSpan USA. ComSpan, which recently

• E-Retailers Upbeat About Holiday Season: Survey

  Seventy-one percent of online retailers are feeling optimistic about the holiday season, up 4 percent from two weeks ago, according to a new survey by

• Mail Stream: A Report on Incoming Direct Mail

  Kessler McGuiness & Associates, a design firm, has released a new mini-catalog called Ergostyle. The glossy self-mailer features 17 well-designed, ergonomically sound product offerings that are “easy to use, even with arthritis, back or knee pain.”

• Short Cuts

  Shopping channel and Web retailer HSN broke its one-day sales record on Saturday, posting over $30 million in one day. The previous record, $16.9 million,

• Loose Cannon: Trade Talk from the Winter DM Meetings

  While the baseball community is gearing up for its annual winter meetings, the direct marketing community has already conducted its own. What follows

• Acxiom Acquires Claritas Europe

  Acxiom Corp. has agreed to acquire Claritas Europe from VNU N.V. The purchase price was $40 million. The transaction is expected to close within 30 days.

• Latham Opens Hawaii Office

  Chicago-based direct marketing firm Latham | SRM has opened an office in Honolulu, HI. Linh DePledge has been named to head the operation. DePeldge was