Chief Marketer Staff

• Virginia Makes First Spam Arrests

  Virginia authorities yesterday their first arrests on Thursday under the state’s tough new anti-spam law. According to wire reports, Virginia Attorney

• Agencies

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• Bally Taps Agency.com for Net Work

  Bally Total Fitness, a provider of health and fitness services, has engaged Agency.com to work on several Internet marketing projects. The Chicago-based

• List and Database News

  The Guidance Channel Master File This list contains 66,209 total buyers from this educational publisher. The source is direct mail. Selections: Gender,

• DM Sales in Florida to Rise 9.3%: Wientzen

  Direct marketing sales in Florida are projected to reach $175 billion by 2007, predicted H. Robert Wientzen, CEO of the Direct Marketing Association.

• Possible Buyer Emerges for FAO Schwarz

  Entrepreneur Ken Hakuta said Wednesday he is in talks to buy toy direct marketer FAO Schwarz from bankrupt parent FAO Inc., according to wire service

• Short Cuts

  The U.S. Postal Service has decided to hold only one National Postal Forum next year and it will take place at Sept. 19 at the Washington, DC Convention

• CommercialWare Acquires OrderMotion

  CommercialWare Inc., a provider of direct marketing software, has acquired OrderMotion, a New York-based developer of online retailing systems for smaller

• Advanstar Communications Chooses MeritDirect

  Advanstar Communications has tapped MeritDirect to manage its business-to-business magazine and trade show files, effective Jan. 1. There are 2.5 million

• A&F to Shutter Magalog, Hints at Catalog Expansion

  Abercrombie & Fitch said it would increase the size and distribution of its catalog in the wake of its decision to shutter A & F Quarterly, its controversial