Chief Marketer Staff

• Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives

  The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer Protection,

• AOL to Sponsor Super Bowl Halftime Show in $7.5 Million Spend

  For the first time, America Online will sponsor the Super Bowl halftime show. The deal, which includes teasers and other promotional mentions of AOL,

• Music Choice and Radio Disney Team-up for Concert Promotion

  Music Choice and Radio Disney have formed a joint promotional campaign with Virgin Records and Target to feature singer-songwriter Stacie Orrico. Orrico

• Delia’s Acquisition Boosts Alloy Revenues

  Generation Y marketer Alloy Inc. reported total revenues of $105.8 million for the third quarter ended Oct. 31, a 13% increase compared with $93.2 million

• Burger King Brings President’s Challenge to Schools

  Burger King Corp. has formed an alliance with the President’s Challenge to bring the Presidential Active Lifestyle and Physical Fitness Awards to hundreds

• New Briefs

  TOYS ‘R’ US: is featuring Strawberry Shortcake branded shops in 582 stores for the holiday shopping season. Depending on size, stores will have 8-to-16

• AOL to Sponsor Super Bowl Halftime Show in $7.5 Million Spend

  For the first time, America Online will sponsor the Super Bowl halftime show. The deal, which includes teasers and other promotional mentions of AOL,

• Holiday Shoppers Online in Droves

  Consumers spent $3.5 billion shopping online in November, up 55% from 2002, according a report from eSpending. Shoppers started early this year, with

• Gaden Named VP at Simon & Schuster

  Bill Gaden has been named VP-sales and subsidiary rights of the Simon & Schuster Children’s Publishing Division. The appointment takes effect Jan. 5.

• Agencies

  Wheel of Fortune and AmEx Sign Marketing Deal

  Wheel of Fortune and American Express are joining forces for the first time to introduce AmEx’s Blue Cash to viewers. Through Dec. 19, Blue Cash from