Chief Marketer Staff

• Music Choice and Radio Disney Team-up for Concert Promotion

  Music Choice and Radio Disney have formed a joint promotional campaign with Virgin Records and Target to feature singer-songwriter Stacie Orrico. Orrico

• Delia’s Acquisition Boosts Alloy Revenues

  Generation Y marketer Alloy Inc. reported total revenues of $105.8 million for the third quarter ended Oct. 31, a 13% increase compared with $93.2 million

• Virginia Makes First Spam Arrests

  Virginia authorities yesterday their first arrests on Thursday under the state’s tough new anti-spam law. According to wire reports, Virginia Attorney

• Burger King Brings President’s Challenge to Schools

  Burger King Corp. has formed an alliance with the President’s Challenge to bring the Presidential Active Lifestyle and Physical Fitness Awards to hundreds

• New Briefs

  TOYS ‘R’ US: is featuring Strawberry Shortcake branded shops in 582 stores for the holiday shopping season. Depending on size, stores will have 8-to-16

• InfoUSA Seeks Exemption to DNC Law

  InfoUSA is urging small business owners to write their Congressmen and Senators to seek exemption from the recently enacted federal Do Not Call Legislation.

• Holiday Shoppers Online in Droves

  Consumers spent $3.5 billion shopping online in November, up 55% from 2002, according a report from eSpending. Shoppers started early this year, with

• Gaden Named VP at Simon & Schuster

  Bill Gaden has been named VP-sales and subsidiary rights of the Simon & Schuster Children’s Publishing Division. The appointment takes effect Jan. 5.

• Agencies

  Wheel of Fortune and AmEx Sign Marketing Deal

  Wheel of Fortune and American Express are joining forces for the first time to introduce AmEx’s Blue Cash to viewers. Through Dec. 19, Blue Cash from

• Short Cuts

  PointRoll, a rich media advertising developer, has named Roger Jehenson vice president of business development and Joy Wheeler becomes vice president