Chief Marketer Staff
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Sen. Lieberman Takes on Junk Food Marketers
Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.
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Profits Down at Elizabeth Arden
Elizabeth Arden reported that third-quarter profits fell to $19.3 million, from $36.8 million one year ago. The results, before a non-cash charge, topped
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Sen. Lieberman Takes on Junk Food Marketers
Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.
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InfoUSA Seeks Exemption to DNC Law
InfoUSA is urging small business owners to write their Congressmen and Senators to seek exemption from the recently enacted federal Do Not Call Legislation.
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Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives
The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer Protection,
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Lillian Vernon to Write Newspaper Column
Lillian Vernon will soon be able to add newspaper columnist to her long list of accomplishments. The catalog legend will write a national column for Scripps
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Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives
(Promo) The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer
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Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives
The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer Protection,
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Delia’s Acquisition Boosts Alloy Revenues
Generation Y marketer Alloy Inc. reported total revenues of $105.8 million for the third quarter ended Oct. 31, a 13% increase compared with $93.2 million
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New Briefs
TOYS ‘R’ US: is featuring Strawberry Shortcake branded shops in 582 stores for the holiday shopping season. Depending on size, stores will have 8-to-16