Chief Marketer Staff
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List and Database News
Cancer Research and Prevention Foundation This file consists of 89,929 individuals who have made a donation to this education and research organization.
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Smooth Returns Key to Customer Loyalty: Survey
A clearly articulated return policy can make the difference between whether a new customer uses a direct response channel, or an existing customer returns
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Canada Halts $40 Million Ad-Grant Program
Canadian Prime Minister Paul Martin halted a federal program that doled out $40 million for ads and sponsorship of cultural and sporting events. That
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Commission Votes to Approve NYC Snapple Deal
A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City’s beverage
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Wientzen Announces Retirement, Praised for His Tenure
Direct Marketing Association president and CEO H. Robert Wientzen will retire next year, the DMA announced yesterday. Wientzen, who will be 65 in August,
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Experian Consumer Direct Acquires Online Loyalty Company
Experian Consumer Direct, an online provider consumer credit reports and products, has acquired MetaReward, an Internet-based loyalty marketing company
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List and Database News
XXL This hip-hop culture magazine reaches 37,470 subscribers who are primarily young, trendy, males. The publication covers sports, entertainment, fashion,
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Bush Signs First National Anti-Spam Act
President Bush signed the Can Spam Act of 2003 into law in the Oval Office Tuesday morning. The law establishes the first national standards for commercial
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Agencies
The History Channel Forms Partnership with the NBA
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first
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Delta Launches SkyMilesShopping.com for the Holidays
Delta announced this week the launch of an online shopping mall enabling SkyMiles members to earn miles for purchases at more than 100 brand-named stores