Chief Marketer Staff
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India to Ban Tobacco Ads
India is preparing to ban tobacco advertising, promotion and events sponsorship. India will be the seventh country to join the World Health Organization’s
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Smooth Returns Key to Customer Loyalty: Survey
A clearly articulated return policy can make the difference between whether a new customer uses a direct response channel, or an existing customer returns
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List and Database News
Cancer Research and Prevention Foundation This file consists of 89,929 individuals who have made a donation to this education and research organization.
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Wientzen Announces Retirement, Praised for His Tenure
Direct Marketing Association president and CEO H. Robert Wientzen will retire next year, the DMA announced yesterday. Wientzen, who will be 65 in August,
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Correction
In a Dec. 11 Direct Newsline story,
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Experian Consumer Direct Acquires Online Loyalty Company
Experian Consumer Direct, an online provider consumer credit reports and products, has acquired MetaReward, an Internet-based loyalty marketing company
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Bush Signs First National Anti-Spam Act
President Bush signed the Can Spam Act of 2003 into law in the Oval Office Tuesday morning. The law establishes the first national standards for commercial
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Unilever Cuts Jobs, Sells Part of Home/Personal Care Business
Unilever plans to cut 175 jobs and sell off four products in a move to improve organization and increase investment in its home and personal care business.
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Lillian Vernon to Write Newspaper Column
Lillian Vernon will soon add newspaper columnist to her long list of accomplishments. The catalog legend will write a national column for Scripps Howard