Chief Marketer Staff

• Bush Signs First National Anti-Spam Act

  President Bush signed the Can Spam Act of 2003 into law in the Oval Office Tuesday morning. The law establishes the first national standards for commercial

• Unilever Cuts Jobs, Sells Part of Home/Personal Care Business

  Unilever plans to cut 175 jobs and sell off four products in a move to improve organization and increase investment in its home and personal care business.

• Mail Stream: A Report on Incoming Direct Mail

  Caswell-Massey pares down its merchandise mix to focus exclusively on men. All traces of the catalog’s typical mixed-gender slant are eliminated, evidenced by the new tagline “Distinctive Products for Men Since 1752.”

• Letters to the Editor

  *Letters to the Editor : What else

• Correction

  In a Dec. 11 Direct Newsline story,

• Commission Votes to Approve NYC Snapple Deal

  A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City’s beverage

• E-mail ‘Cluster Bombs’ Are Next Online Scourge

  Online marketers beware. What if someone’s e-mail inbox was inundated with hundreds or thousands of messages in a short period because of your Web site?

• Canada Halts $40 Million Ad-Grant Program

  Canadian Prime Minister Paul Martin halted a federal program that doled out $40 million for ads and sponsorship of cultural and sporting events. That

• List and Database News

  XXL This hip-hop culture magazine reaches 37,470 subscribers who are primarily young, trendy, males. The publication covers sports, entertainment, fashion,

• Commission Votes to Approve NYC Snapple Deal

  A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City’s beverage