Chief Marketer Staff
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Hanley Wood Acquires Dream Home Source; Plans Commercial Web Site
Hanley Wood has purchased Dream Home Source Inc., which operates www.dreamhomesource.com, a Web site that selling stock house plans, for an undisclosed
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Retailers See Boost in Online Sales: Survey
Eighty six percent of all Web-based retailers reported higher sales during the first two weeks of December than they experienced a year ago, according
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List and Database News
U.S. Business Telephone Connect Database MKTG Services has won management of this file of 7 million names, addresses and numbers of firms that have recently
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Equifax Blames Anti-Spam Laws for Layoffs, Losses
Equifax Inc., the credit bureau and information provider, has laid off an undisclosed number of employees and closed several facilities as a result of
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Mail Stream: A Report on Incoming Direct Mail
Building on the success of its BrylaneHome Kitchen book, the multi-title specialty cataloger Brylane launched a new catalog, BrylaneHome Wishes, just in time for the start of the holiday season.
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Court Bars ISPs From Naming Online Music Swappers
A federal appeals court has ruled that the recording industry can’t force Internet service providers to identify subscribers who swap music online, according
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Experian Acquires MetaReward
Experian Consumer Direct has acquired MetaReward, an Internet loyalty marketing firm, for an undisclosed sum. MetaReward offers programs to help Web publishers
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USPS to Offer Updated Barcode Accuracy
The U.S. Postal Service will begin checking the accuracy of barcodes on high volume mailings beginning Jan.1 through an updated version of its MERLIN
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New Products and Services
73 Solutions to Direct Marketers
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DMA Chief Bob Wientzen to Retire
(Direct Newsline)Direct Marketing Association president and CEO H. Robert Wientzen will retire next year, the DMA announced Tuesday. Wientzen, who will