Chief Marketer Staff

• Loose Cannon: Norville T. Hooms, DM’s “Candide,” Dies at 81

  Norville T. Hooms, of Battle Creek, MI, died last week at the age of 81. The cause of death was advanced ennui. Although Hooms was a passionate direct

• Hanley Wood Acquires Dream Home Source; Plans Commercial Web Site

  Hanley Wood has purchased Dream Home Source Inc., which operates www.dreamhomesource.com, a Web site that selling stock house plans, for an undisclosed

• Medical Marketing Service Hires Kathy Laudani

  Kathy Laudani has joined Medical Marketing Service Inc., Wood Dale, IL, as a business development representative. Her duties include providing medical

• Experian Acquires MetaReward

  Experian Consumer Direct has acquired MetaReward, an Internet loyalty marketing firm, for an undisclosed sum. MetaReward offers programs to help Web publishers

• New Products and Services

  73 Solutions to Direct Marketers

• List and Database News

  U.S. Business Telephone Connect Database MKTG Services has won management of this file of 7 million names, addresses and numbers of firms that have recently

• Court Bars ISPs From Naming Online Music Swappers

  A federal appeals court has ruled that the recording industry can’t force Internet service providers to identify subscribers who swap music online, according

• Mail Stream: A Report on Incoming Direct Mail

  Building on the success of its BrylaneHome Kitchen book, the multi-title specialty cataloger Brylane launched a new catalog, BrylaneHome Wishes, just in time for the start of the holiday season.

• USPS to Offer Updated Barcode Accuracy

  The U.S. Postal Service will begin checking the accuracy of barcodes on high volume mailings beginning Jan.1 through an updated version of its MERLIN

• Equifax Blames Anti-Spam Laws for Layoffs, Losses

  Equifax Inc., the credit bureau and information provider, has laid off an undisclosed number of employees and closed several facilities as a result of