Chief Marketer Staff

• Medical Marketing Service Hires Kathy Laudani

  Kathy Laudani has joined Medical Marketing Service Inc., Wood Dale, IL, as a business development representative. Her duties include providing medical

• Letters to the Editor

  As a

• USPS to Offer Updated Barcode Accuracy

  The U.S. Postal Service will begin checking the accuracy of barcodes on high volume mailings beginning Jan.1 through an updated version of its MERLIN

• Experian Acquires MetaReward

  Experian Consumer Direct has acquired MetaReward, an Internet loyalty marketing firm, for an undisclosed sum. MetaReward offers programs to help Web publishers

• New Products and Services

  73 Solutions to Direct Marketers

• Equifax Blames Anti-Spam Laws for Layoffs, Losses

  Equifax Inc., the credit bureau and information provider, has laid off an undisclosed number of employees and closed several facilities as a result of

• Court Bars ISPs From Naming Online Music Swappers

  A federal appeals court has ruled that the recording industry can’t force Internet service providers to identify subscribers who swap music online, according

• List and Database News

  U.S. Business Telephone Connect Database MKTG Services has won management of this file of 7 million names, addresses and numbers of firms that have recently

• Mail Stream: A Report on Incoming Direct Mail

  Building on the success of its BrylaneHome Kitchen book, the multi-title specialty cataloger Brylane launched a new catalog, BrylaneHome Wishes, just in time for the start of the holiday season.

• Agencies

  Coke Debuts Mall Lounges

  Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area