Chief Marketer Staff

• Luster Off Dutch Diamond DM Program: Reports

  A jeweler

• Lycos Europe, Overture Sign Cooperation Agreement: Reports

  Lycos Europe NV and Overture Services, a subsidiary of Yahoo! have inked a long-term agreement under which Lycos will feature Overture’s sponsored links

• Loose Cannon: Norville T. Hooms, DM’s “Candide,” Dies at 81

  Norville T. Hooms, of Battle Creek, MI, died last week at the age of 81. The cause of death was advanced ennui. Although Hooms was a passionate direct

• Letters to the Editor

  As a

• Retailers See Boost in Online Sales: Survey

  Eighty six percent of all Web-based retailers reported higher sales during the first two weeks of December than they experienced a year ago, according

• Medical Marketing Service Hires Kathy Laudani

  Kathy Laudani has joined Medical Marketing Service Inc., Wood Dale, IL, as a business development representative. Her duties include providing medical

• Hanley Wood Acquires Dream Home Source; Plans Commercial Web Site

  Hanley Wood has purchased Dream Home Source Inc., which operates www.dreamhomesource.com, a Web site that selling stock house plans, for an undisclosed

• Short Cuts

  Mokrynski & Associates Inc. has named Marlies Duke as executive vice president-chief marketing officer. A 22-year industry veteran, Marlies has held key

• List and Database News

  BusinessWatch Network Direct Media Inc. has been named manager of the new BusinessWatch subscriber masterfile, containing 320,795 postal subscribers and

• Office Depot Debuts Green-Friendly Catalog

  Office Depot Inc., is launching The Green Book, a catalog of environmentally preferable products. The company’s sales force will hand out to the catalogs