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Chief Marketer Staff

  • Online Spending Hits $3 Billion in December’s Second Week

    Online shoppers spent $2.95 billion during the second week of December, a 48% increase from last year’s level. The week’s spending brought total online

  • Luster Off Dutch Diamond DM Program: Reports

    A jeweler

  • Monster.com Gets $125 Million Birthday Campaign

    Monster Worldwide celebrates the 10th anniversary of its job search Web site with a yearlong $125 million advertising and promo campaign with a strong

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Red Lobster Blames Sales Slump on Marketing

    Des Moines, IA-based Darden Restaurants, Inc. blamed much of the recent sales slump at its Red Lobster chain on the brand’s marketing. Promotional offerings

  • List and Database News

    Fingerhut Enhanced Master File The 1.6 million consumes on this file have made a purchase from Fingerhut within the last 12 months. The file, which is

  • Payless Tailors Online Game to Shoppers

    Payless Shoe Source wrapped up an online sweeps this week that tailors game play to shoppers’ preferences. Players tell what kind of shoes they buy, then

  • Kraft, Curves Team for 2004 Promos

    Kraft Foods teams with fitness chain Curves International for a yearlong calendar of joint promotions targeting women. First up is a January-February

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The