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Chief Marketer Staff

  • Procter & Gamble Ties 20 Brands to Survivor

    Procter & Gamble Co. will tie 20 of its brands to CBS’ Survivor in 2004, with product placement and content integration as well as ads. P&G’s media-buying

  • Wal-Mart Enters the World of Music Downloads

    Wal-Mart stores announced last week that it will begin testing digital music downloads on its Web site, www.walmart.com, selling songs for 88 cents each.

  • Monster.com Gets $125 Million Birthday Campaign

    Monster Worldwide celebrates the 10th anniversary of its job search Web site with a yearlong $125 million advertising and promo campaign with a strong

  • Primus Knowledge Acquires Amacis

    Primus Knowledge Solutions, Inc., has purchased all the stock of Amacis Group Ltd., an electronic commerce management firm based in Belfast, Ireland.

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Red Lobster Blames Sales Slump on Marketing

    Des Moines, IA-based Darden Restaurants, Inc. blamed much of the recent sales slump at its Red Lobster chain on the brand’s marketing. Promotional offerings

  • Geico to Open Operations Center in Buffalo

    Geico has announced plans to open a 250,000-square-foot in Buffalo, NY. The new center, which should open during the second quarter of 2004, will house

  • Payless Tailors Online Game to Shoppers

    Payless Shoe Source wrapped up an online sweeps this week that tailors game play to shoppers’ preferences. Players tell what kind of shoes they buy, then

  • Kraft, Curves Team for 2004 Promos

    Kraft Foods teams with fitness chain Curves International for a yearlong calendar of joint promotions targeting women. First up is a January-February