Author

Chief Marketer Staff

  • Letters to the Editor

    [Re: “Loose Cannon: Postal Workers Are As Mad As Hell And Are Not Going to Take It Anymore,” Direct Newsline, Dec. 15, 2003, and “Letters to the Editor,”

  • Lands’ End to Bow Out of Manufacturing

    (Catalog Age) Lands’ End plans to close its only manufacturing plants, in Elkader and West Union, IA, effective April 1. The plants produce luggage, duffel

  • Geico to Open Operations Center in Buffalo

    Geico has announced plans to open a 250,000-square-foot in Buffalo, NY. The new center, which should open during the second quarter of 2004, will house

  • Letters to the Editor

    Q: How many print reporters

  • DaimlerChrysler Corp. Cancels Sponsorship of Lingerie Bowl

    Under pressure from its dealers and clientele, DaimlerChrysler Corp. last week cancelled its sponsorship of the Lingerie Bowl, a controversial television

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Note to Our Readers

    Direct Newsline will not be published on Thursday, Dec. 25 or Friday, Dec. 26. The next edition of Direct Newsline will appear on Monday, Dec. 29. The

  • Warner Bros. Touts Torque

    Warner Bros. goes online and on the street to promote Torque, its upcoming motorcycle action movie starring Ice Cube. UGO Networks offers a version of

  • Procter & Gamble Ties 20 Brands to Survivor

    Procter & Gamble Co. will tie 20 of its brands to CBS’ Survivor in 2004, with product placement and content integration as well as ads. P&G’s media-buying

  • Wal-Mart Enters the World of Music Downloads

    Wal-Mart stores announced last week that it will begin testing digital music downloads on its Web site, www.walmart.com, selling songs for 88 cents each.