Chief Marketer Staff
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Lands’ End to Bow Out of Manufacturing
(Catalog Age) Lands’ End plans to close its only manufacturing plants, in Elkader and West Union, IA, effective April 1. The plants produce luggage, duffel
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Sharper Image Reports Holiday Sales Boom
Sharper Image Corp. enjoyed a 30% sales boost during the three-week period ending on Dec. 24. Included was a 34% hike in Internet sales and a 21% increase
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List and Database News
Relix Magazine VentureDirect Worldwide is offering the Relix magazine subscriber list. It contains the names of 16,575 active subs. These readers are
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Procter & Gamble Ties 20 Brands to Survivor
Procter & Gamble Co. will tie 20 of its brands to CBS’ Survivor in 2004, with product placement and content integration as well as ads. P&G’s media-buying
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Wal-Mart Enters the World of Music Downloads
Wal-Mart stores announced last week that it will begin testing digital music downloads on its Web site, www.walmart.com, selling songs for 88 cents each.
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Warner Bros. Touts Torque
Warner Bros. goes online and on the street to promote Torque, its upcoming motorcycle action movie starring Ice Cube. UGO Networks offers a version of
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Churchill Downs Hires CRM Executive
Churchill Downs Inc. has hired Atique Shah to be its vice president of CRM and technology solutions. Shah
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Monster.com Gets $125 Million Birthday Campaign
Monster Worldwide celebrates the 10th anniversary of its job search Web site with a yearlong $125 million advertising and promo campaign with a strong
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Online Spending Hits $3 Billion in December’s Second Week
Online shoppers spent $2.95 billion during the second week of December, a 48% increase from last year’s level. The week’s spending brought total online