Chief Marketer Staff

• List and Database News

  Relix Magazine VentureDirect Worldwide is offering the Relix magazine subscriber list. It contains the names of 16,575 active subs. These readers are

• 21st Century Wins TigerDirectFile

  Management of the TigerDirect masterfile has returned to 21st Century Marketing Inc. The file includes the names of nearly 5 million consumers who have

• Geico to Open Operations Center in Buffalo

  Geico has announced plans to open a 250,000-square-foot in Buffalo, NY. The new center, which should open during the second quarter of 2004, will house

• Churchill Downs Hires CRM Executive

  Churchill Downs Inc. has hired Atique Shah to be its vice president of CRM and technology solutions. Shah

• Letters to the Editor

  Q: How many print reporters

• Merkle Names Charchaflian VP of Client Management Services

  Merkle Direct Marketing Inc., Lanham, MD, has tapped Pierre Charchaflian to be its vice president of client management services, a newly created position.

• DaimlerChrysler Corp. Cancels Sponsorship of Lingerie Bowl

  Under pressure from its dealers and clientele, DaimlerChrysler Corp. last week cancelled its sponsorship of the Lingerie Bowl, a controversial television

• Online Spending Hits $3 Billion in December’s Second Week

  Online shoppers spent $2.95 billion during the second week of December, a 48% increase from last year’s level. The week’s spending brought total online

• Procter & Gamble Ties 20 Brands to Survivor

  Procter & Gamble Co. will tie 20 of its brands to CBS’ Survivor in 2004, with product placement and content integration as well as ads. P&G’s media-buying

• Wal-Mart Enters the World of Music Downloads

  Wal-Mart stores announced last week that it will begin testing digital music downloads on its Web site, www.walmart.com, selling songs for 88 cents each.