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Chief Marketer Staff

  • Boston Celtics Launches Online Store with FanBuzz

    The Boston Celtics announced last week that it has entered into an e-commerce agreement with Minneapolis-based FanBuzz, provider of commerce solutions

  • Ultra Sheen Announces BarberShop2 Sweeps

    Hair care products manufacturer Ultra Sheen is sponsoring the Ultra Sheen BarberShop2 Sweeps, the brand’s largest consumer promotion to date. One winner

  • Manatt Adds Litigation Firm

    Law firm Manatt, Phelps & Phillips will merge with litigation boutique Parcher Hayes & Snyder, beefing up Manatt’s roster of entertainment clients and

  • Inventive Solutions Hopes Catalog Will Generate $500K

    Inventive Solutions Inc. expects to pull in between $300,000 and $500,000 in revenue from its new automotive and garden products catalog in 2004. The

  • FTC Denied Injunction Against Pop-Up Ads

    A federal judge denied the Federal Trade Commission’s request to block a software firm from sending pop-up ads online. The case goes to trial on March

  • FTC Denied Injunction Against Pop-Up Ads

    A federal judge denied the Federal Trade Commission’s request to block a software firm from sending pop-up ads online. The case goes to trial on March

  • What, No Companion Ticket?

    A sperm bank in Australia hit the jackpot with its promotion to lure donors Down Under. The Reproductive Medicine Centre ran an ad in a student newspaper

  • P&G Increases Support for United Negro College Fund

    Procter & Gamble will use a slate of promotions in 2004 to increase its donation to the United Negro College Fund to $1.1 million. Cincinnati-based P&G

  • List and Database News

    Career Changing Business Opportunity Seekers E-Mail Names and Addresses Inc. is now managing this list of 54,274 last-30-day opt-in e-mail addresses taken

  • Starbucks Serves Debit-card Sweeps

    Starbucks Coffee Co. this week breaks a Meet Your Friends at Any Starbucks sweeps that will award a trip for four to any of Starbucks’ 7,000 stores in