Chief Marketer Staff
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Highs and lows
This is the list-making time of the year. No, I’m not talking about the one that fellow at the North Pole consults (and that, at press time, is the preoccupation
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Agencies
Return OnWhat?
The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:
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Agencies
Seven Strategies for Expanding Your Business
Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers. But finally, things
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Agencies
PROMO exclusive: By the Numbers
At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.
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Marketing Services
Baker Desiged Communications, Santa Monica, CA, appointed Matthew Kruchko director of branding and marketing. Freda Seals joined Franklin, TN-based Holliday
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Agencies
Scene and Heard
If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and
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Shows Must Go On
ABC Television Network last month formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming.
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Internet Helps Dean Campaign Break Democratic Party Fundraising Record
Democratic Party presidential candidate Howard Dean set what his campaign called a single-quarter fundraising record during the fourth quarter of 2003.