Chief Marketer Staff

• Agencies

  My Blue Heaven

  This issue, we continue our annual look at holiday catalogs. I should stress that this is a highly scientific review of the catalog industry’s end-of-2003

• Agencies

  Party Platform

  Sixteen hundred Canadians are going to have parties in their pants, and adult products marketer Adam & Eve has spent more than $47,000 putting ’em there.

• Agencies

  Of Posts and Couriers

  It’s been interesting to participate in the debate over the transformation of the American postal system while having the luxury to merely observe what’s

• Scene and Heard

  If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

• Client Side

  BIC Consumer Products USA, Milford, CT, named Tim Koletsos director of stationery marketing and Ron Weingarten director of lighter marketing. Wendy Sterling

• Spam Gets Cooked

  It was a mixed crowd at the Promotion Marketing Association’s annual Law Conference in December about equal thirds in-house counsel, outside counsel,

• Agencies

  Capital One’s High-Tech ROI Curve

  Are you investing in a new system, or pumping millions into an old one to stay ahead of the technology curve? Stop trying so hard. Instead, sit down and

• Agencies

  Court Halts DNC Scheme

  A U.S. district court last month barred a Lake Tahoe, CA company from claiming it can register consumers on do-not-call lists for a fee. The Federal Trade

• Agencies

  Wanted: More Catalogs

  Didn’t think it was possible, did you, that some people out there could actually want to see more catalogs in their mailboxes? Sure, they’re already loaded

• Agencies

  A Brief Respite

  As this issue went to press, President Bush signed the nation’s first federal anti-spam law and that loud popping noise you hear is direct marketers uncorking