Chief Marketer Staff

• Panasonic Boom

  Panasonic has taken to the skies to find technology-savvy consumers and business people to entice with its array of products. As part of a sweeping, integrated

• Agencies

  Up to No Good

  Two words that are damaging our credibility, causing complaints and acting as weak crutches for questionable sales pitches: Up to. The Up to problem has

• Agencies

  My Blue Heaven

  This issue, we continue our annual look at holiday catalogs. I should stress that this is a highly scientific review of the catalog industry’s end-of-2003

• Agencies

  Shows Must Go On

  ABC Television Network last month formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming.

• Agencies

  The E-Vette of a Lifetime

  At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette the sixth radically different design since the line

• Playing Offense

  The Arena Football League has lived in relative obscurity since its 1987 debut with four teams. But it’s moving into the sports media mainstream fast

• Agencies

  Carmen’s Cupones Ups Co-op Mailings

  Carmen’s Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta.

• Agencies

  Capital One’s High-Tech ROI Curve

  Are you investing in a new system, or pumping millions into an old one to stay ahead of the technology curve? Stop trying so hard. Instead, sit down and

• California Screaming

  There’s a long list of retail troubles in California these days. Two lawsuits charging Safeway Stores with mismanagement came in the midst of a long strike

• Agencies

  Oops, Try Again!

  Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe