Chief Marketer Staff

• Agencies

  letters to the editor

  THE TRULY MODERN WAY By golly, Holly Regarding your November 2003 letter about poor, old, decrepit Tom Collins You wouldn’t be pitching the BlackBerry

• Panasonic Boom

  Panasonic has taken to the skies to find technology-savvy consumers and business people to entice with its array of products. As part of a sweeping, integrated

• Highs and lows

  This is the list-making time of the year. No, I’m not talking about the one that fellow at the North Pole consults (and that, at press time, is the preoccupation

• Agencies

  Up to No Good

  Two words that are damaging our credibility, causing complaints and acting as weak crutches for questionable sales pitches: Up to. The Up to problem has

• Agencies

  Bloomingdale’s Goes for the Best

  In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

• Agencies

  Kia Gets 36% Response to Dealer Mailing

  Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm

• Agencies

  Of Posts and Couriers

  It’s been interesting to participate in the debate over the transformation of the American postal system while having the luxury to merely observe what’s

• Agencies

  Shows Must Go On

  ABC Television Network last month formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming.

• PROMO exclusive: By the Numbers

  Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

• Agencies

  Amtrak Advertises at Prospects, Not to Them

  A good ad based on sound direct response advertising principles invites the reader to pause for a brief visit. It says to the reader’s eye, Come in. Pull