Chief Marketer Staff
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California Screaming
There’s a long list of retail troubles in California these days. Two lawsuits charging Safeway Stores with mismanagement came in the midst of a long strike
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Agencies
Court Halts DNC Scheme
A U.S. district court last month barred a Lake Tahoe, CA company from claiming it can register consumers on do-not-call lists for a fee. The Federal Trade
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Agencies
A Brief Respite
As this issue went to press, President Bush signed the nation’s first federal anti-spam law and that loud popping noise you hear is direct marketers uncorking
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Agencies
Up to No Good
Two words that are damaging our credibility, causing complaints and acting as weak crutches for questionable sales pitches: Up to. The Up to problem has
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Playing Offense
The Arena Football League has lived in relative obscurity since its 1987 debut with four teams. But it’s moving into the sports media mainstream fast
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Agencies
Kia Gets 36% Response to Dealer Mailing
Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm
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Agencies
Amtrak Advertises at Prospects, Not to Them
A good ad based on sound direct response advertising principles invites the reader to pause for a brief visit. It says to the reader’s eye, Come in. Pull
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Agencies
DIRECT listline
NEW LISTS 4Jobs.com This master file contains records for nearly 30,000 prospects who opted in to receive information by e-mail. Those listed are employed
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Agencies
Oops, Try Again!
Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe
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Agencies
Wanted: More Catalogs
Didn’t think it was possible, did you, that some people out there could actually want to see more catalogs in their mailboxes? Sure, they’re already loaded