Chief Marketer Staff

• Return OnWhat?

  The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

• Location, Location, Location

  Gone are the days when shopping malls were merely places to buy the latest CDs or trend-setting sneakers. Across the country, shopping centers are reinventing

• Playing Offense

  The Arena Football League has lived in relative obscurity since its 1987 debut with four teams. But it’s moving into the sports media mainstream fast

• Agencies

  Throwing the Book at Ma Bell

  Greetings, brethren. Please take your seats, and remember to turn your cell phones and pagers to the option. My discourse today will focus on Sin and

• Driven to Drink

  For a child of the ’50s, Saturday morning television was a rite of passage. A recitation of titles from that era is enough to give a boomer chills: The

• Agencies

  Mailers Support Some GAO Stands on CSRS Law

  Industry groups supported a General Accounting Office position recommending Congress repeal part of a new law affecting the U.S. Postal Service. The part

• Agencies

  letters to the editor

  THE TRULY MODERN WAY By golly, Holly Regarding your November 2003 letter about poor, old, decrepit Tom Collins You wouldn’t be pitching the BlackBerry

• PROMO exclusive: By the Numbers

  Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

• Agencies

  Maintaining Balance

  Banks can seem cold and impersonal, which isn’t the best image when it comes to building relationships. Commerce Bank is using transaction data to try

• Agencies

  Oops, Try Again!

  Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe