Chief Marketer Staff

• Agencies

  Of Posts and Couriers

  It’s been interesting to participate in the debate over the transformation of the American postal system while having the luxury to merely observe what’s

• Agencies

  Court Halts DNC Scheme

  A U.S. district court last month barred a Lake Tahoe, CA company from claiming it can register consumers on do-not-call lists for a fee. The Federal Trade

• Agencies

  Wanted: More Catalogs

  Didn’t think it was possible, did you, that some people out there could actually want to see more catalogs in their mailboxes? Sure, they’re already loaded

• Agencies

  A Brief Respite

  As this issue went to press, President Bush signed the nation’s first federal anti-spam law and that loud popping noise you hear is direct marketers uncorking

• Deja View

  January Diageo completed its sale of Burger King for $1.5 billion (almost a third off the original asking price, thanks to stiff market conditions for

• Agencies

  Throwing the Book at Ma Bell

  Greetings, brethren. Please take your seats, and remember to turn your cell phones and pagers to the option. My discourse today will focus on Sin and

• Agencies

  My Blue Heaven

  This issue, we continue our annual look at holiday catalogs. I should stress that this is a highly scientific review of the catalog industry’s end-of-2003

• Playing Offense

  The Arena Football League has lived in relative obscurity since its 1987 debut with four teams. But it’s moving into the sports media mainstream fast

• Return OnWhat?

  The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

• Location, Location, Location

  Gone are the days when shopping malls were merely places to buy the latest CDs or trend-setting sneakers. Across the country, shopping centers are reinventing