Chief Marketer Staff

• Agencies

  Shows Must Go On

  ABC Television Network last month formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming.

• Agencies

  My Blue Heaven

  This issue, we continue our annual look at holiday catalogs. I should stress that this is a highly scientific review of the catalog industry’s end-of-2003

• Agencies

  Capital One’s High-Tech ROI Curve

  Are you investing in a new system, or pumping millions into an old one to stay ahead of the technology curve? Stop trying so hard. Instead, sit down and

• PROMO exclusive: By the Numbers

  Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

• California Screaming

  There’s a long list of retail troubles in California these days. Two lawsuits charging Safeway Stores with mismanagement came in the midst of a long strike

• Agencies

  Court Halts DNC Scheme

  A U.S. district court last month barred a Lake Tahoe, CA company from claiming it can register consumers on do-not-call lists for a fee. The Federal Trade

• Agencies

  A Brief Respite

  As this issue went to press, President Bush signed the nation’s first federal anti-spam law and that loud popping noise you hear is direct marketers uncorking

• Agencies

  Up to No Good

  Two words that are damaging our credibility, causing complaints and acting as weak crutches for questionable sales pitches: Up to. The Up to problem has

• Agencies

  Bloomingdale’s Goes for the Best

  In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

• Playing Offense

  The Arena Football League has lived in relative obscurity since its 1987 debut with four teams. But it’s moving into the sports media mainstream fast