Chief Marketer Staff

• Agencies

  Throwing the Book at Ma Bell

  Greetings, brethren. Please take your seats, and remember to turn your cell phones and pagers to the option. My discourse today will focus on Sin and

• Agencies

  Kia Gets 36% Response to Dealer Mailing

  Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm

• Agencies

  Chicago Bank Chain Tightens Targeting

  BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people age 55 and older. That

• Agencies

  Acxiom Acquires Claritas Europe

  Acxiom Corp. agreed to acquire Claritas Europe from VNU N.V. last month for $40 million. The acquisition, which was expected to close within 30 days,

• Agencies

  The Beat Goes On

  Sonny and Cher live again. A DVD set of the 1970s musical duo is selling gangbusters through an infomercial and even better through a Web site, according

• Return OnWhat?

  The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

• Location, Location, Location

  Gone are the days when shopping malls were merely places to buy the latest CDs or trend-setting sneakers. Across the country, shopping centers are reinventing

• Driven to Drink

  For a child of the ’50s, Saturday morning television was a rite of passage. A recitation of titles from that era is enough to give a boomer chills: The

• Agencies

  Amtrak Advertises at Prospects, Not to Them

  A good ad based on sound direct response advertising principles invites the reader to pause for a brief visit. It says to the reader’s eye, Come in. Pull

• Full Circle

  When was the last time you heard a rotary dial phone? Not the ring of it although the timbre of a real bell is delicious after years of tinny renditions