Chief Marketer Staff

• MetroGroup Buys Experian Lettershop Operations

  MetroGroup Corp., a new company established by current and former Experian/Metromail management, has purchased the lettershop, printing and packaging

• Search Firm Seeks Survey Participants

  Bernhart Associates Executive Search is soliciting direct marketers to sign up for its next quarterly direct marketing employment survey. The survey serves

• FindWhat Completes Purchase of Miva Corp.

  Search engine FindWhat.com has completed its acquisition of Miva Corp. The deal is worth $8 million. The deal with Miva, which supplies e-commerce software

• List and Database News

  Family Magazines Hollywood Fans This newly introduced file features 146,302 subscribers to this publication. Telemarketing is the source. Selections:

• GM Turns to E-Mail to Market New Corvette

  At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette—the sixth radically different design since the line

• Loose Cannon: Wistful Resolutions for 2004

  Unlike most New Year

• FCI Offers Auto-Renewal Calculation Product

  Furgiele & Co. Inc. (FCI) has developed an extension to its FCI renewal and billing system. The system, Enhanced Credit Card Cancel Calculations, is designed

• List and Database News

  Chief Financial Officers This new-to-market file contains 55,903 CFOs who subscribe to CEO Network newsletter at www.ceo-network.com. The source is the

• GM Launches Massive Giveaway Program

  General Motors will use direct mail and the Internet to promote what it claims is the largest automobile giveaway in history. Designed by the McCann Worldgroup,

• Pennsylvania Firm Hit With Anti-Spam Suit

  A Pennsylvania company has been sued by a Washington state resident under that state