Chief Marketer Staff

• Mail Date Protection Isn’t Practical

  Most list owners aren

• Sample 2010 IMA Award page

  AWARD CATEGORY: Category(ies) in which this was a winner (1st, 2nd, or 3rd Place) CAMPAIGN: Campaign Name Here AGENCY: Agency Marketing Group Name Here CLIENT: Client’s Name Here Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod …

• Interpublic Acquires Brazilian Agency Cubocc

  Interpublic Group has acquired of Cubocc, a digital and new media advertising and marketing services company based in Sao Paulo, Brazil.

• Mobile

  M&C Saatchi Buys Inside Mobile

  M&C Saatchi has purchased Mobile marketing firm Inside Mobile for an undisclosed amount.

• Alleged Robocall Operation Settles With FTC

  An operation that allegedly used millions of pre-recorded telemarketing messages to fraudulently pitch extended auto warranties to U.S. consumers will pay more than $655,000 in consumer redress and will be permanently banned from telemarketing, as part of a settlement with the Federal Trade Commission, according to the FTC.

• American Apparel Income Drops

  American Apparel Inc. posted net income of $3 million for the fourth quarter, a decrease from $3.9 million in the prior year

• Agencies

  Crew Renews Contract with Quad Graphics

  J. Crew Group Inc. has renewed its printing and production contract with Quad Graphics.

• Jim Beam Turns to Engagement: Q&A

  Jim Bean Bourbon, the world’s No. 1 selling bourbon, is changing the game, shifting its marketing strategy from traditional advertising to consumer engagement

• Odwalla Unveils a Fresh Look for Facebook, Music Festivals

  Healthy beverage maker Odwalla is ramping up its Facebook presence and tuning up its 2010 festival sponsorships with a new “Campaign Against Ordinary” marketing effort

• House Party Hires COO and CPO

  House Party, a consumer activation and experiential marketing company, has hired Jon Yaged, formerly of Disney Publishing, as chief operating officer