Chief Marketer Staff

• GM Builds Traffic with $50 Million Give Away

  General Motors Corp. is dropping $50 million on a give-away promotion to generate traffic in its showrooms and build awareness. The automaker plans to

• Wal-Mart Hosts Slim-Fast Challenge

  Slim-Fast is revving up New Year’s resolutions with a four-month promo exclusive to Wal-Mart stores. The 2004 Slim-Fast Challenge kicks off Jan. 10 with

• PA AG Fines Time Life for DNC Violations

  Time Life Inc. has agreed to pay $30,000 to resolve alleged violations of Pennsylvania

• Wal-Mart Hosts Slim-Fast Challenge

  Slim-Fast is revving up New Year’s resolutions with a four-month promo exclusive to Wal-Mart stores. The 2004 Slim-Fast Challenge kicks off Jan. 10 with

• The FCC Fines Fax.Com For Sending Unsolicited Ads

  The Federal Communications Commission issued a $5.4 million fine against Fax.com Inc., for broadcasting unwanted facsimile advertisements in violation

• Yahoo to Dump Google As Search Engine of Choice: Reports

  Yahoo! Inc. will drop Google as the primary search engine it offers, according to the Wall Street Journal. Wire reports speculated that Yahoo!, which

• GM Turns to E-mail to Market New Corvette

  (Direct Newsline)At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvettethe sixth radically different design

• Acxiom Offices Evacuated During Conway Chemical Fire

  Acxiom Corp., Little Rock, shut its Conway, AR facility after a nearby chemical plant fire caused authorities to evacuate the area. The 1,800 employees

• Best Western Names Senior VP-Marketing

  Best Western International has promoted David Kong to senior VP-marketing and development. Kong joined the company in 2001 and was previously with KPMG

• News Briefs

  KMART HOLDING CORP.: Troy, MI, expects to post a profit for November and December despite a same-store sales decline of 13.5%. Kmart credits lean inventory