Chief Marketer Staff
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Pepsi to be Sold in Iraq After 14 Year Hiatus
Pepsi products will again be appearing on store shelves in Iraq for the first time since 1990 in an agreement with PepsiCo International and Baghdad Soft
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American Airlines Takes on JetBlue
American Airlines will try to tempt passengers away from discount flyer JetBlue Airways with a free-ticket offer that runs Jan. 7 through April 15. The
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San Francisco Symphony Taps Kintera
The San Francisco Symphony has tapped Kintera Inc. to expand its electronic marketing and develop its patron base. “Choosing Kintera as our new technology
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List and Database News
The Personal Touch Catalog Buyers This file includes the names of 105,587 one-year buyers. These consumers have purchased personalized items, including
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DoubleClick Names Krainik Chief Marketing Officer
DoubleClick Inc., an online advertising services firm, has named Pete Krainik chief marketing officer. He will be responsible for the company’s global
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Go Gateway to Acquire Atomic Software
Go Gateway, Inc. will purchase Atomic Software Inc., a provider of payment gateway services and e-commerce software, for an undisclosed sum. Under the
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NEBS Acquires Fossler Co. for $27 Million
New England Business Service Inc. has acquired certain assets of Stephen Fossler Co. Inc. and its affiliates for $27 million. Fossler manufactures and
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Epsilon Names Fisher Vice President/General Manager
Epsilon, a relationship marketing services company, has named Michael Fisher vice president and general manager. He comes from DoubleClick, where he led
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TransUnion Acquires Visionary Systems
TransUnion has acquired Visionary Systems Inc., an analytics and decisioning services firm based in Atlanta. The terms of the acquisition were not disclosed.
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Einson Freeman Hires Samantha Treston
Sales promotion agency Einson Freeman, Inc. has hired Samantha Treston as senior account executive to work on Colgate and Kozy Shack. Most recently, she