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Chief Marketer Staff

  • List and Database News

    The Personal Touch ALC of New York is now managing this file of 105,587 last-12-month buyers from this stationery and office products catalog. The source

  • Loose Cannon: Trivial Pursuits

    Is our industry trivial? Certainly not. But can it inspire trivia? You betcha. The semi-annual trivia contest at Williams College, which ran this past

  • High-Speed Web Connections Up Among Wealthy: Survey

    High-speed Internet connections–necessary for accessing some online marketing vehicles–have become standard equipment in the wealthiest homes, according

  • IRS Electronic Filing System Sparks Privacy Fears

    The Internal Revenue Service this year will flag taxpayers who use its free electronic filing program, touching off a privacy firestorm, according to

  • Banta Names Allen Print Sector President

    Banta Corp. has named Michael Allen president of its Print Sector. He will oversee the firm’s print divisions, including its direct Marketing and Catalog

  • D-J Associates Wins The Paragon File

    D-J Associates has been awarded list management of The Paragon list, effective Jan. 12. The file has 593,538 last-12-month buyers at home address. These

  • Banta Names Allen Print Sector President

    Banta Corp. has named Michael Allen president of its Print Sector. He will oversee the firm’s print divisions, including its direct Marketing and Catalog

  • Alleged Identity Thieves Barred From Internet

    A federal district court has shut down two defendants who used stolen identities to sell nonexistent goods in online auctions, according to the Federal

  • ALC of New York Names Hoyt Senior Account Exec

    ALC of New York has Patricia Hoyt as senior account executive in its list brokerage division. Her responsibilities include circulation planning and response

  • Short Cuts

    Quinn Jalli has been hired as director of ISP relations and privacy at e-mail marketing company Digital Impact, San Mateo, CA. He had been manager of