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Chief Marketer Staff

  • Worldata Tapped for Penton Tech Media Files

    Worldata has been awarded list management of the Penton Technology Media properties, effective Feb. 1. There are seven files, including Windows & .NET

  • New Products and Services

    Teradata Database V2R.1: This new data warehouse provides storage and retrieval capabilities for large objects as well as a user defined library.

  • Promotional Mini-Movie Stars Bon Jovi and Elway

    The Arena Football League (AFL) and Regal CineMedia announced last week that they are running a promotional mini-movie, produced by The NBC Agency, in

  • J. Brown/LMC Group merges with food broker Crosscut

    Grey Global Group last week entered a joint venture with food broker Crossmark to merge Grey’s promotion agency, J. Brown/LMC Group, with Crossmark’s

  • Online Marketers “Extra Cost” Themselves Out of Sales: Survey

    More than one third of all consumers abandon online purchases because of additional costs such as shipping and handling. A like amount feel that delivery

  • AT&T Warns of Online Billing Scam

    AT&T Worldnet Service, the company’s Internet service provider, is warning customers that they may have been targeted by an e-mail scam designed to capture

  • Short Cuts

    Consumer Direct of America, a Las Vegas online Mortgage consolidator, has finalized its acquisition of Consulting Services LLC, Atlanta, whose assets

  • Valpak, SmartSource Team Up On Coupons

    Valpak and SmartSource have joined forces to distribute each other’s grocery coupons on the Internet. The SmartSource Online Savings Network, anchored

  • AT&T Warns of Online Billing Scam

    AT&T Worldnet Service, the company’s Internet service provider, is warning customers that they may have been targeted by an e-mail scam designed to capture

  • Mutual of Omaha Taps KnowledgeBase

    Mutual of Omaha has chosen KnowledgeBase Marketing’s Impact database marketing system to help it to manage its prospecting activities. The insurance giant