Chief Marketer Staff

• Agencies

  New Door-to-Door Program Debuts in Las Vegas

  PowerShopper, a new direct-to-door, co-op polybag media program, will launch in Las Vegas on July 31.

• Media Horizons Debuts Data And Analytics Group

  Media Horizons, Inc., a direct marketing agency, has created a new data and analytics group.

• Hacker Group Launches Health Insurance Marketing Practice

  Hacker Group has created HealthHG, a dedicated health insurance marketing unit.

• Agencies

  USPS Keeps Pushing Five-Day Plan

  The U.S. Postal Service is hoping that public sentiment and the Postal Regulatory Commission might help persuade Congress to allow the USPS to drop Saturday mail delivery.

• Email

  Subject to Change: Highly Promotional Subject Lines

  It used to be that putting

• Developing a Successful Direct Marketing Strategy

  Today’s marketing landscape is constantly changing. In the current economy, it is crucial to identify the best channels for acquiring new customers, increasing market share and boosting the bottom line.

• Building a Business Case for Web Content Management

  Thanks to tight budgets and an ever more watchful C-suite, marketers can’t do anything on a whim. Every purchase—big or small—is carefully scrutinized.

  So, how do you build a business case to support the purchase of a Web content management system? Here’s some factors to consider

• Agencies

  Sell the Way Your Customers Buy

  Every marketer’s goal is to send relevant and engaging content to customers. But consumer buying behavior is evolving so quickly that the rules are constantly changing.

• FTC Seeks Comment On Children’s Online Privacy Act

  The Federal Trade Commission is seeking comment on the costs and benefits of the Children

• Digital

  Search To Grow As Marketers Express ROI Concerns

  Search engine marketing expenditures will grow 14% this year, jumping from $14.6 billion in 2009 to $16.6 billion by the end of December, according to research from the Search Engine Marketing Professional Organization