Chief Marketer Staff

• Frankel and iLeo in Possible Merger Talks

  Speculation flared up again this week about a possible merger between Frankel and Leo Burnett USA’s iLeo division. The Chicago Sun-Times reported Tuesday

• Euro RSCG Wins $7.5 Million Switzerland Cheese Account

  Switzerland Cheese has awarded its marketing account to Euro RSCG Worldwide. Billings are estimated at $7.5 million. The first campaignexpected to launch

• Georgia-Pacific Bath Tissue Makeover/Brawny Man Contest

  Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.

• Agencies

  Heineken and RealNetworks to Offer Music Downloads

  Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked

• Pizza Hut and Sesame Street Target Young Readers

  The sixth annual Book It! Beginners sponsored by Pizza Hut kicks off in March and runs for eight weeks. More than 35,000 childcare facilities and 1.8

• Frankel and iLeo in Possible Merger Talks

  (Promo) Speculation flared up again this week about a possible merger between Frankel and Leo Burnett USA’s iLeo division. The Chicago Sun-Times reported

• Agencies

  Travel Channel in Deal with Reader’s Digest

  The Travel Channel entered a media and marketing deal with The Reader’s Digest Association, Inc. for the network’s new series John Ratzenberger’s Made

• News Briefs

  DIGITAL CONNEXXIONS CORP.: Ontario, Canada, has acquired iPromotions, Inc., a provider of online advertising and data acquisition products. Founded in

• Frankel and iLeo in Possible Merger Talks

  Speculation flared up again this week about a possible merger between Frankel and Leo Burnett USA’s iLeo division. The Chicago Sun-Times reported Tuesday

• AOL Forms New Sales Division

  America Online, Inc. has formed a new AOL Networks Sales and Solutions division. The new unit will integrate into one organization all the Dulles, VA