Chief Marketer Staff
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Georgia-Pacific Bath Tissue Makeover/Brawny Man Contest
Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.
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Frankel and iLeo in Possible Merger Talks
Speculation flared up again this week about a possible merger between Frankel and Leo Burnett USA’s iLeo division. The Chicago Sun-Times reported Tuesday
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Short Cuts
ALC of New York has appointed Petra Kubalova as account representative in its list management division. She most recently worked in American List Counsel’s
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Euro RSCG Wins $7.5 Million Switzerland Cheese Account
Switzerland Cheese has awarded its marketing account to Euro RSCG Worldwide. Billings are estimated at $7.5 million. The first campaignexpected to launch
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Millard Wins Black Belt and Log Home
Millard Group, Inc. has been chosen as list manager for Black Belt magazine and Log Home Design Ideas magazine. Active subscribers to Black Belt are men
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Agencies
Heineken and RealNetworks to Offer Music Downloads
Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked
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Georgia-Pacific Bath Tissue Makeover/Brawny Man Contest
Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.
-
Pizza Hut and Sesame Street Target Young Readers
The sixth annual Book It! Beginners sponsored by Pizza Hut kicks off in March and runs for eight weeks. More than 35,000 childcare facilities and 1.8
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List and Database News
African American Prime Prospects This file of 7.2 million African American individuals features 523,661 professionals, 54,671 business owners, 96,328
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Agencies
Travel Channel in Deal with Reader’s Digest
The Travel Channel entered a media and marketing deal with The Reader’s Digest Association, Inc. for the network’s new series John Ratzenberger’s Made