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Chief Marketer Staff

  • Nextel Eyes DM for NASCAR Campaign

    Nextel Communications Inc. was working on plans at deadline for direct mail and online advertising to support its new NASCAR Nextel Cup Series TV ads.

  • InfoUSA Posts Income Gain in Quarter

    InfoUSA reported net income of $4.9 million for the quarter ended Dec. 31, up from net income of $4.5 million last year. The business information provider

  • Short Cuts

    FreshAddress Inc. has received a patent on its electronic change of address (ECOA) service from the U.S. Patent and Trademark Office.

  • List and Database News

    Hemmings Muscle Machines Millard Group Inc. is managing this new list of 50,000 active subscribers to this automotive enthusiast magazine. Selections:

  • Rawls Named VP/GM R.L.Polk Canada

    R. L. Polk & Co. has named Kendra Rawls’ vice president and general manager, R. L. Polk Canada, Inc. In this position, Rawls will be responsible for managing

  • MEI Acquires Thinque Systems Corp.

    MEI, a sales force automation systems developer, has acquired Thinque Systems Corp, a provider of mobile sales-force automation tools. “I am very pleased

  • ForSaleByOwner.com Launches Automotive Site

    Real estate site ForSaleByOwner.com is launching Cars.ForSaleByOwner.com, an online auto marketplace to connects car buyers and sellers. The new site

  • Frankel and iLeo in Possible Merger Talks

    Speculation flared up again this week about a possible merger between Frankel and Leo Burnett USA’s iLeo division. The Chicago Sun-Times reported Tuesday

  • Millard Wins Black Belt and Log Home

    Millard Group, Inc. has been chosen as list manager for Black Belt magazine and Log Home Design Ideas magazine. Active subscribers to Black Belt are men

  • Euro RSCG Wins $7.5 Million Switzerland Cheese Account

    Switzerland Cheese has awarded its marketing account to Euro RSCG Worldwide. Billings are estimated at $7.5 million. The first campaignexpected to launch