Chief Marketer Staff

• Agencies

  Nestl Candies Sweeps Touted on 64 Million Wrappers

  Seven Nestl USA candy brands this month broke an on-pack/online sweeps that gives away music downloads and four grand-prize trips to hang out with different

• News Briefs

  COCA-COLA CO.: rolled out its Diet Coke with Lime drink. A national ad campaign supports with radio, magazine and Internet ads and billboard promotions.

• Agencies

  Faultless Starch Targets Rodeos

  Laundry starch isn’t generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with

• Draft Chicago Wins American Century Investments Account

  Draft Chicago has been named to create and implement direct marketing programs for American Century Investments. Financial terms were not released. Draft

• Judge Denies Gillette’s Motion to Halt Sale of Quattro Razor

  A federal judge last week denied The Gillette Co.’s request to block Schick-Wilkinson Sword from selling its new Quattro razor. Judge Patti Saris of the

• ClientLogic Handles Alloy Insert Media Programs

  Alloy Inc. has tapped ClientLogic to handle all of its insert media for its media and youth marketing arm, 360 Youth. The management was effective Jan.

• Agencies

  Blimpie Diners Sample Health Clubs

  In support of the Blimpie Carb-Counter Menu, Blimpie International, Inc. and the International Health, Racquet and Sportsclub Association (IHRSA) have

• Loose Cannon: Hey! Flyers! Finger Taliban and Win Prizes!

  To: The Customers of Fli-Rite Airlines Fr: Mortimer Snerd, CEO and chairman Re: Government Flyer Database Program As many of you are aware, the government

• Rawls Named VP/GM R.L.Polk Canada

  R. L. Polk & Co. has named Kendra Rawls’ vice president and general manager, R. L. Polk Canada, Inc. In this position, Rawls will be responsible for managing

• Epsilon Names Rudenauer VP of CRM

  Epsilon, a database marketing services firm, has named Janice Rudenauer senior vice president, customer relationship management consulting. She joins