Chief Marketer Staff

• Judge Denies Gillette’s Motion to Halt Sale of Quattro Razor

  A federal judge last week denied The Gillette Co.’s request to block Schick-Wilkinson Sword from selling its new Quattro razor. Judge Patti Saris of the

• School Specialty Buys McGraw-Hill Titles

  (Catalog Age) Greenville, WI-based School Specialty is at again. The acquisitive parent of such school-products catalogs as Childcraft, Sax Arts & Crafts,

• Omnicom Taps Riesenberg for Branded Entertainment

  Omnicom Group last week named Robert Riesenberg chief executive of a new branded entertainment group that will produce TV shows for Omnicom clients. That

• Safeway to Close 12 Dominick’s Stores

  Safeway Stores will close 12 Dominick’s stores in the Chicago area on March 13. Safeway will shutter the under-performing stores in order to focus on

• News Briefs

  COCA-COLA CO.: rolled out its Diet Coke with Lime drink. A national ad campaign supports with radio, magazine and Internet ads and billboard promotions.

• ClientLogic Handles Alloy Insert Media Programs

  Alloy Inc. has tapped ClientLogic to handle all of its insert media for its media and youth marketing arm, 360 Youth. The management was effective Jan.

• Frito-Lay Readies Low-Carb Doritos, Tostitos

  Frito-Lay will launch low-carb Doritos and Tostitos this spring. Doritos Edge and Tostitos Edge will be made with soy protein and fiber and should boost

• Kellogg Canada Steps Up Government Tie-in

  Kellogg Canada this month puts 800,000 pedometers in boxes of Special K cereal as part of a tie-in with the government. Specially marked boxes feature

• D-J Associates Manages Pajama Gram

  The Vermont Teddy Bear has chosen D-J Associates List Management to handle the newly released Pajama Gram list. Pajama Gram, a sister company of the Vermont

• Formal Investigation Opened in Coca-Cola Tampering Case

  The Securities and Exchange Commission formally opened its investigation last Wednesday of Coca-Cola over allegations raised by a former employee that