Chief Marketer Staff

• DR Insurer Meloche to Buy Liberty Canadian Operations

  Meloche Monnex, a Canadian direct response insurance company, will acquire Liberty Mutual Group’s Canadian automobile and homeowner insurance operations.Terms

• Burger King Ousts Young & Rubicam

  In an abrupt change, Burger King Corp. named Crispin Porter & Bogusky to replace Young & Rubicam as its lead creative advertising agency, effective immediately.

• Spiegel Revamps Its Big Book

  (Catalog Age) The folks at Downers Grove, IL-based Spiegel Group are hoping that rebranding its eponymous catalog will help the company reverse its flagging

• List and Database News

  Hispanic Ticket Buyers This file has over 44,000 Hispanic Ticket Buyers. This new file identifies Hispanics who purchased tickets to see a theatrical

• School Specialty Buys McGraw-Hill Titles

  (Catalog Age) Greenville, WI-based School Specialty is at again. The acquisitive parent of such school-products catalogs as Childcraft, Sax Arts & Crafts,

• Frito-Lay Readies Low-Carb Doritos, Tostitos

  Frito-Lay will launch low-carb Doritos and Tostitos this spring. Doritos Edge and Tostitos Edge will be made with soy protein and fiber and should boost

• Kellogg Canada Steps Up Government Tie-in

  Kellogg Canada this month puts 800,000 pedometers in boxes of Special K cereal as part of a tie-in with the government. Specially marked boxes feature

• McKesson Buys Moore Medical for $40 Million

  McKesson Corp., a healthcare services company, has finalized plans to acquire Moore Medical Corp. for $40 million, according to a McKesson statement.

• Formal Investigation Opened in Coca-Cola Tampering Case

  The Securities and Exchange Commission formally opened its investigation last Wednesday of Coca-Cola over allegations raised by a former employee that

• Formal Investigation Opened in Coca-Cola Tampering Case

  The Securities and Exchange Commission formally opened its investigation last Wednesday of Coca-Cola over allegations raised by a former employee that