Chief Marketer Staff

• Burger King Ousts Young & Rubicam

  In an abrupt change, Burger King Corp. named Crispin Porter & Bogusky to replace Young & Rubicam as its lead creative advertising agency, effective immediately.

• JCPenney to Close Texas Call Center

  The J. C. Penney Company Inc. will close its Austin, TX catalog call center in the second quarter as part of an effort to reduce expenses in excess of

• Dollar Bills Become Billboards for Promoting Miniseries

  Putting a new spin on the use of marketing dollars, $1 bills have become a billboard of sorts, used by USA Network as an advertising vehicle to promote

• Live from DMA Circ Day: Griffin Tells Circulators to Take Command

  A top magazine circulator urged his colleagues yesterday to stop reacting to events and take control of their own destiny. There is no question that they

• B2B Conference Kicks off London’s DM Fair in March

  B2B Marketing, a one-day conference sponsored by the Institute of Direct Marketing, will kick off the International Direct Marketing Fair (IDMF) in London

• Long John Silver’s to Give Free Shrimp if H2O is Found on Mars

  Long John Silver’s, Inc. will give away a new menu item—free giant shrimp—if conclusive evidence of an ocean is discovered on Mars. If NASA notes the

• Gillette Contestants to Appear in Print Ads

  The Gillette Co. has launched a contest seeking photos of men putting on their best game face that will appear in advertisements for its razors. Men can

• PhotoWorks Reduces Net Loss

  PhotoWorks Inc. reported a net loss of $467,000 for its first quarter, an improvement over a net loss of $1.1 million last year. The direct marketing

• IMSI Acquires Aladdin Systems for $8 Million

  IMSI, an Internet software developer, will acquire Aladdin Systems for $8 million in cash and stock. Aladdin develops software that helps protect users

• Millard Promotes Lumpford, Hires Dinino

  Millard Group, Inc has promoted Bob Lumpford to director, publishing, list management. Lumpford was previously with Stevens Publishing as a national sales