Chief Marketer Staff

• Identity Theft Tops FTC Complaint List

  For the fourth year in a row, identity theft topped the Federal Trade Commission’s annual list of consumer complaints, accounting for 42% of those filed

• Gillette Contestants to Appear in Print Ads

  The Gillette Co. has launched a contest seeking photos of men putting on their best game face that will appear in advertisements for its razors. Men can

• Millard Promotes Lumpford, Hires Dinino

  Millard Group, Inc has promoted Bob Lumpford to director, publishing, list management. Lumpford was previously with Stevens Publishing as a national sales

• DM Industry Anticipates Hiring: Survey

  Nearly two-thirds of direct marketers surveyed foresee making new hires during first-quarter 2004, up from 51% in fourth-quarter 2003, according to a

• Arthur Hughes Joins KnowledgeBase

  Arthur Hughes, a noted database consultant, has joined KnowledgeBase Marketing as vice president/solutions architect. he will provide consulting services

• List and Database News

  California Alliance of Small Business Owners This file features 205,349 business owners in California who have between one and 19 employees. Seventy-five

• Short Cuts

  Ruf Strategic Solutions is providing data cluster technology for MeritDirect’s business-to-business cooperative database, MeritBase. Ruf adds unique data

• Long John Silver’s to Give Free Shrimp if H2O is Found on Mars

  Long John Silver’s, Inc. will give away a new menu item—free giant shrimp—if conclusive evidence of an ocean is discovered on Mars. If NASA notes the

• Publicis Combines Frankel, Ileo and Semaphore

  Publicis Groupe has created a new marketing services organization, Arc North America, which will encompass three of the company’s agencies — Frankel,

• PhotoWorks Reduces Net Loss

  PhotoWorks Inc. reported a net loss of $467,000 for its first quarter, an improvement over a net loss of $1.1 million last year. The direct marketing