Chief Marketer Staff

• List and Database News

  Charisma Magazine This file contains the names of 375,429 subscribers to this Christian magazine. Selections: Gender, paid, recency, three-month hotline,

• Loose Cannon: Visions of Joanna (Part 1)

  Several direct marketing trade organizations have published data regarding the industry’s coming fortunes. But even a comprehensive review of all these

• British Government OKs Shop Direct Acquisition

  U.K. government regulators have cleared the way for the 550 million pounds sterling (about $301.5 million) acquisition of the home shopping arm of retail

• Infomercial Marketers Settle FTC Charges

  A group of dietary supplement infomercial marketers have settled charges with the Federal Trade Commission over unsubstantiated claims. Under the settlement,

• Moore Wallace Names Executives

  Moore Wallace Inc. said Friday that president/COO Thomas W. Oliva, has left the company. A replacement has not yet been named. The Mississauga, Ont. printer

• Short Cuts

  R. L. Polk & Co. has retained the services of Tom Cantwell of TPC Consulting, LLC to assist it promoting its services to governments. Chordiant Software

• Advo Reports Income Increase

  Advo Inc. reported net income of $11.2 million for its first quarter, up from $10.9 million last year. The saturation mail company reported revenue of

• Publicis Combines Frankel, Ileo and Semaphore

  Publicis Groupe has created a new marketing services organization, Arc North America, which will encompass three of the company’s agencies — Frankel,

• Zipatoni Opens Philadelphia Office

  Promotion agency Zipatoni has hired Cynthia Slaby as managing director of the Philadelphia office, opened to service a new Pennsylvania-based account.

• PhotoWorks Reduces Net Loss

  PhotoWorks Inc. reported a net loss of $467,000 for its first quarter, an improvement over a net loss of $1.1 million last year. The direct marketing