Chief Marketer Staff

• Cost of Blocked Permission E-Mail to Reach $419 Million in 2008: Study

  The cost of erroneously blocked e-mail

• HSN Promotes Nealon to President

  Marty Nealon was promoted to president U.S. of HSN, a retailer that relies primarily on television and online channels for sales. Nealon had been the

• List and Database News

  Cross Country Motor Club The 1.16 million people in this file are members of the Cross Country Motor Club, and organization that provides roadside assistance,

• Singer Direct Promotes Paul Thau

  Paul Thau, who started Singer Direct Inc.

• Kimberly-Clark Forms Global Units

  Kimberly-Clark Corp. last week reorganized global management, merging its North American and European business units and forming a separate division for

• Avenue A Opens Chicago Office, Wins JCPenney.com Business

  Avenue A, an interactive agency, has opened Avenue A/Chicago. The office is the third opened by the agency, joining its headquarters in Seattle and a

• Nintendo, Burton Hop on SI For Kids’ Competition

  Nintendo of America and Burton Snowboards will sponsor Sports Illustrated For Kids’ “nextXsnow SEARCH” snowboarding and skiing competition this spring.

• USOC Sponsorships Total $405 Million: Nike Signs On

  Nike, Inc. has signed on as an official sponsor of the 2006 and 2008 U.S. Olympic and Paralympic Teams, replacing rival Adidas-Solomon. Nike joins 60

• Cost of Blocked Permission E-Mail to Reach $419 Million in 2008: Study

  The cost of erroneously blocked e-mail

• WaMu Teams Up With eBay for CD Offer

  Washington Mutual Bank is using eBay technology to offer certificates of deposit (CDs) via an online auction format. The Bid Your Rate promotion lets