Chief Marketer Staff

• Reader’s Digest Reports 4% Revenue Dropoff

  The Reader

• Brownstone Group Acquires Iliad Interactive

  The Brownstone Group, the parent firm of Fingerhut Interactive, has acquired Iliad Interactive, and will fold that company into Fingerhut

• List and Database News

  TV Guide Crosswords MKTG Services has been named manager of the TV Guide Crosswords file, containing the names of 18,000 active subscribers. These consumers

• Big Dog Gets Bigger with The Walking Co.

  (Catalog Age) Santa Barbara, CA-based apparel cataloger/retailer Big Dog Holdings has agreed to buy $65 million footwear retailer The Walking Co. for

• USPS Ruling May Affect Financial Services Mailing Costs

  The United States Postal Service has denied an appeal by Strategic Direct Marketing Inc. Had the appeal been accepted, Nashville, TN-based firm would

• Cost of Blocked Permission E-Mail to Reach $419 Million in 2008: Study

  The cost of erroneously blocked e-mail

• Short Cuts

  CrossMedia Services Inc., Chicago, has acquired DS Retail Technologies Inc. Terms of the transaction were not disclosed. CrossMedia offers a variety of

• USOC Sponsorships Total $405 Million: Nike Signs On

  Nike, Inc. has signed on as an official sponsor of the 2006 and 2008 U.S. Olympic and Paralympic Teams, replacing rival Adidas-Solomon. Nike joins 60

• HSN Promotes Nealon to President

  Marty Nealon was promoted to president U.S. of HSN, a retailer that relies primarily on television and online channels for sales. Nealon had been the

• List and Database News

  Cross Country Motor Club The 1.16 million people in this file are members of the Cross Country Motor Club, and organization that provides roadside assistance,