Chief Marketer Staff

• Postal Reform Committee Hears Challenge To Board Proposal

  Congress started the process yesterday that could lead to the most significant postal reform since 1971. The Government Reform Postal Committee chaired

• Elvis Sighted on Gift Cards

  Elvis can be sighted in numerous pocketbooks and wallets in a limited-edition branded gift card launched this month to commemorate the King’s first recording

• L’Oral to Buy Yue-Sai Make-Up Brand

  L’Oral has signed an agreement to buy Chinese make-up brand Yue-Sai, its second deal with a Chinese cosmetics company in the last two months as L’Oral

• Kraft Cuts 6,000 Jobs, Boosts Marketing

  Kraft Foods will cut 6,000 jobs and close or sell off 20 plants over the next three years as part of a global restructuring begun earlier this month.

• SkyTeam Partners with Coca-Cola for Online Sweeps

  SkyTeam, an alliance of six global airlines, has embarked on its first brand awareness campaign with an online sweeps in conjunction with Coca-Cola. The

• Telemarketers Required to Transmit Caller-ID Info

  Beginning Thursday, Federal Trade Commission regulations required outbound telemarketing calls to include caller identification information to consumers.

• List and Database News

  Value Fair Mail Order Buyers These 300,150 men and women have purchased housewares, gifts, videos, collectibles, perfume and other items from the Value

• Fourth Quarter Sales Increase 11.2% for PC Connection

  PC Connection Inc. posted an 11.2% increase in sales for the fourth quarter ended Dec. 31, 2003, to $358.4 million from $322.2 million for the same period

• Analyze This: Jock Bickert Starts Database Psychologist

  Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

• Harte-Hanks Revenue Up 3.9% for 2003

  Harte-Hanks Inc. reported revenue for the fourth quarter ended Dec. 31, 2003 of $255.7 million, compared to $239.5 million for the same period in 2002.