Chief Marketer Staff

• IMN Offers E-mail Marketing Services in Open Platform

  IMN Inc. has begun offering its e-mail tracking and analysis services as individual elements, instead of as a package in an ASP model. Newton, MA-based

• List and Database News

  Credinex Ultimate Credit Card Buyers Master File Making its market debut is this file of nearly 122.3 million holders of retail and bank credit cards

• Beyonce Joins Tommy Hilfiger to Launch New Fragrance

  Songstress Beyonce Knowles will act as spokesperson for a new Tommy Hilfiger fragrance in an attempt to revitalize the line. The new unnamed fragrance

• List and Database News

  Value Fair Mail Order Buyers These 300,150 men and women have purchased housewares, gifts, videos, collectibles, perfume and other items from the Value

• Fourth Quarter Sales Increase 11.2% for PC Connection

  PC Connection Inc. posted an 11.2% increase in sales for the fourth quarter ended Dec. 31, 2003, to $358.4 million from $322.2 million for the same period

• Analyze This: Jock Bickert Starts Database Psychologist

  Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

• Harte-Hanks Revenue Up 3.9% for 2003

  Harte-Hanks Inc. reported revenue for the fourth quarter ended Dec. 31, 2003 of $255.7 million, compared to $239.5 million for the same period in 2002.

• Kraft Cuts 6,000 Jobs, Boosts Marketing

  Kraft Foods will cut 6,000 jobs and close or sell off 20 plants over the next three years as part of a global restructuring begun earlier this month.

• DMS Acquires Williams Kincaid Group

  DMS Group, Inc. has acquired Williams Kincaid Group (WKG), an Elmhurst, IIL-base direct marketing agency. The acquisition was completed Jan. 15. WKG’s

• SkyTeam Partners with Coca-Cola for Online Sweeps

  SkyTeam, an alliance of six global airlines, has embarked on its first brand awareness campaign with an online sweeps in conjunction with Coca-Cola. The