Chief Marketer Staff

• Forget Emerson?

  Have we reached a point in our cultural evolution in which we no longer are responsible for our own decisions and actions? Did Ralph Waldo Emerson, whose

• Agencies

  99 and 44/100% Art

  It’s a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,

• Xtra

  1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft

• Agencies

  Reichheld RECONSIDERS

  Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

• Agencies

  Shake, Prattle and Droll

  I’ve reached a milestone. Well, make that millstone. I just saw the 10,000th illustration in an ad or mailing of two people shaking hands. I have to admire

• Agencies

  Within Its Sights

  Last November Pearle Vision Corp. finished migrating its customer database to an in-house desktop platform. This April, after testing, that move is expected

• Agencies

  The Buzz About Hiving

  Comfort and connection are what consumers crave the most these days. And is what they’re doing about it. Consumers are reaching out to connect with family,

• Agencies

  Twelve Quatrains on Four Quarters

  Longtime readers of The New Yorker likely will remember Roger Angell’s end-of-the-year poem, which boiled down the events of the previous 12 months into

• Email

  Watch Your Language!

  When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam

• Client Side

  BIC Consumer Products USA, Milford, CT, named Tim Koletsos director of stationery marketing and Ron Weingarten director of lighter marketing. Wendy Sterling